UFI – The Global Association of the Exhibition Industry promotes , represents and serves the interests of the world ’ s leading show organisers , fairground owners and operators , major national and inter national associations of the exhibition industry and industry partners . As a non-political and non-profit organisation , UFI ’ s main goal is to serve the exhibition industry worldwide and to emphasise its unique marketing characteristics for the development of world trade .
Present on six continents , in 84 countries , UFI is a unique and neutral forum for dialogue dedicated to all professionals involved in the trade fair business . Serving the exhibition industry since 1925 , UFI applies its professional experience and renown to providing its members and the industry with the extensive know-how required to meet the challenges of everchanging needs .
Being a member of UFI is a proof of quality and international recognition . Over 4,500 tradefairs and exhibitions are organised by its members . More than 900 of these are international exhibitions , app roved by UFI , based upon strict and exacting quality criteria , assuring excellent services for the benefit of exhibitors and visitors .
UFI President : Monica Lee-Müller UFI Managing Director / CEO : Kai Hattendorf UFI Head of Global MarComs , Mina El Fazazi
17 rue Louise Michel 92300 Levallois-Perret Fran Tel : + 33 ( 0 ) 1 4639 7500 Fax : + 33 ( 0 ) 1 4639 7501 Email : info @ ufi . org Website : www . ufi . org
UFI Asia / Pacific Regional Office : Suite 4114 , Hong Kong Plaza 188 Connaught Road West Hong Kong , S . A . R Tel : ( 852 ) 2525 6129 Email : asia @ ufi . org
UFI Middle East / Africa UFI MEA Office Info Salons Middle East Office Sheikh Zayed Rd City Tower 2 , Office 2001A PO Box 58580 Dubai , United Arab Emirates Tel : + 971 ( 0 ) 4 331 7180 E-mail : mea @ ufi . org
UFI Latin America Corferias Cra 37 # 24-67 Auditorium Second Floor Bogota , Colombia Tel : + 571 3445486 E-mail : anamaria @ ufi . org
The opinions and views expressed in Exhibition World do not necessarily reflect UFI policy or position .
In this issue :
NEWS & OPINION
5 Editor ’ s Note
6-7 Global Update 9 UFI : Staying in sync
INSIGHTS & INTERVIEWS
12-13 Stateside with Stephanie Stephanie Selesnick takes a look at the US shows OFFPRICE and SXSW
21 NGL Grant EW talks with Angela Herberholz about UFI ’ s Next Generation Leadership Grant
46 WTM Latin America Oliver Thomas talks with Simon Mayle about the upcoming show
FEATURES
15 SISO report Danica Tormohlen reports on the growing momentum in the US exhibition industry
Far left , top Angela Herberholz tells EW about the NGL Grant , page 21
Left : OFFPRICE and SXSW content in the spotlight Stateside , pages 12-13
Far left , bottom : EW takes a look at UFI ’ s Global Barometer report , pages 18-19
Left : Stephanie Selesnick , at the SISO CEO Summit , talks with three trailblazing women , pages 49-50
17 Ukraine round-up The industy stands with Ukraine
18-19 The Great Reopening EW takes a look at the encourging signs from UFI ’ s Global Barometer report
25 UFI European Conference Nick Dugdale-Moore on plans for UFI ’ s European conference in Poznan , Poland
THINK TANK
11 Dealmakers Steve Monnington tracks the switch to tighter relationships through 1-2-1 meetings
42-43 Exhibitions 3.0 AMR ’ s Denzil Rankine looks at the event organisers ’ journey of transformation
49-50 Women in the industry Secrets of success from three women industry entrepreneurs
www . exhibitionworld . co . uk Issue 2 2022 3