OFFPRICE back with new smart and savvy approaches on site
Stephanie Selesnick captures some of the new approaches being implemented on the show floor as exhibitions return in the US
T arsus ’ s OFFPRICE Show took place second week of February 2022 at The Sands Expo as part of Las Vegas Fashion Week , marking a complete return to its pre-pandemic cycle with shows in August and February . In February 2021 , the show was held as part of Pop-Up Orlando with MAGIC and WWIN – one of the first large in person shows to open in the US . The show ’ s attendees range from small business owners to retailers of national chain stores .
I visited the 2022 show at Sands Expo and wanted to share some of the things OFFPRICE did right in celebrating and rewarding its visitors with a series of three free events , all held on the show floor .
The opening day of the show coincided with the US Super Bowl , arguably the largest annual sporting event in the country . Responding to the challenge , OFFPRICE held ‘ The Big Game Party ’, a Super Bowl party in a park-like atmosphere on the show floor . Visitors were treated to themed food and drinks and were able to play games and awarded prizes .
Why it was smart : Facing competition for buyers ’ attention , holding a party with the televised game on many screens enabled visitors to both watch and shop the show floor without ever leaving . Keeping bodies on the show floor
Top : Stephanie Selesnick
“ Keeping bodies on the show floor when they had many alternatives was smart ” when they had many alternatives was smart .
Another day featured the ‘ Boutique Hub Tour ’, a guided tour of a higher-end specialty area . Participants were treated to free mimosas and snacks along the way .
Why it was savvy : What a wonderful way to highlight a pavilion on the show floor . Let your subject matter experts talk trends while showcasing exhibitors within the pavilion – and who doesn ’ t love free food and drink ?
Lastly , OFFPRICE highlighted its cash and carry area ( where exhibitors directly sell their products on the show floor and visitors take the products with them ) with the ‘ Cash & Carry Sip n ’ Shop ’. The show stayed open an hour later providing buyers complimentary drinks while they shopped the show floor .
Why it was clever : This relatively new area provided buyers a chance to circumvent supply chain issues , instead , paying and taking products ( primarily jewellery and accessories ) home to sell right away . Plus , free bubbly .
What special events and offerings can you provide on the expo floor to enhance the buying experience ?
12 Issue 2 2022 www . exhibitionworld . co . uk