Research performances are showcased , such as differences depending on the ownership type or benchmarks on personnel costs or depreciations .
Brand-new insights on the hottest market of the industry – China For the first time , the GIPR includes a dedicated section on a focus country in each annual edition . This year ’ s focus is China , where the market has recovered quickest from the pandemic , underlining its role as the No . 1 growth engine of the global economy and the exhibition industry . The report provides new insights on various dimensions of the Chinese exhibition industry . It includes the development of key metrics over the past 10 years , the 10 most important organisers with their revenues and market shares , the biggest industry verticals and major shows per vertical , ownership structures , information on pricing and a view on China ’ s current venue capacities and venues under development .
Figure 2 illustrates venue capacities in China ’ s three most important economic clusters : The Beijing- Tianjin-Hebei Circle ( 15 cities ), The Yangtze River Delta ( 26 cities ) and the Pearl River Delta ( nine cities ). The report goes further and shows capacities for all new-tier 1 cities , the cities in which the biggest growth opportunities lie . Across a total of
Total venue capacity * in 2019 :
11.6 milliom m 2
Number of venues over 10,000m 2 : 253
In Billion EUR
8
7
6
5
4
3
2
1
0
4.7
2010
4.9
5.4
253 venues with a capacity of at least 10,000sqm , China ’ s total capacity amounts to more than 11.6 million sqm . 43 % of the capacity is located in China ’ s three major economic areas .
Next to venue capacities , the regional section offers an unprecedented depth of information about the most important shows , industries and venues for each tier-1 city and the top 3 Circles .
Overview of digital offerings in our industry and Covid-19 ’ s fundamental impact In its last section , the new GIPR offers a detailed view on digital transformation in the exhibition
7 %
15 %
5.3
5.7
6.1
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
21 %
CAGR + 6.6 %
6.4
7.0
7.5 industry : It looks back on the rush into virtual show formats and presents a model that proved successful in leveraging the synergies of digital and physical offerings in other face-to-face driven sectors – the omnichannel business model .
After presenting three drivers that support the proliferation of digital offerings in the exhibition industry , the report reviews their two main dimensions and goals : making physical tradeshows more comfortable and successful and extending a show ’ s value proposition by adding complementary offerings all year long .
Assessing the impact of the pandemic , the new GIPR proposes answers to questions such as why the industry has been so slow in adopting digital offerings before the pandemic and why the recent rush into virtual event formats has fundamentally changed customer expectations . GIPR demonstrates how virtual event platforms and event-technology service providers are trying to build end-to-end online and onsite solutions for different event formats and how the funding of virtual event platforms has exploded lately .
GIPR also provides an overview of big-tech players moving into the industry , what percentage of revenue from digital offerings exhibition
8.3
Figure 1 ( above ): Revenue development of the 10 biggest exhibition companies from 2010 to 2020
© 2021 jwc gmbh
Figure 2 ( left ): Capacity of venues over 10,000sqm in China , 2019
© 2021 jwc gmbh
Covid Impact
-67 %
2.7
www . exhibitionworld . co . uk Issue 2 2021 19