Sustainability
Why
invest in a
reusable
exhibition
stand?
Challenging times can
provide more strategic
thinking time than usual
for planning ahead. Here,
Jim Challenger highlights
the possibilities of using
exhibition stands with
multiple uses, in line with
the growing focus on
‘being green’
s technologies continue
to evolve so, too, does
the potential impact
of graphic display
exhibition stands. A popular choice
for creating the ‘wow factor’, fabric
graphics can ensure a seamless,
crease-free and impactful solution for
such events.
However, as the world at large has
increased its awareness of society’s
environmental issues, it has been
necessary for companies across all
sectors to adopt a far greater ‘eco
stance’. In fact, there has never been
such a keen eye on firms to make
changes and ‘do their bit’ in the fight
to protect the Earth.
As well as hitting corporate ‘eco’
targets, reusable or recyclable stands
will help to achieve better ROI
from exhibition attendance, while
also ensuring ease when requiring
identical graphics at multiple events.
Key things to consider are:
1. Impactful, reusable lightboxes no
longer have to include a hefty price
tag and – with no detriment to the
product quality – the cost per use
makes these a worthwhile addition to
any stand.
2. Energy-efficient LED lights can be
easily incorporated into solutions in a
variety of ways – including digitally-
programmable options which portray
an essence of movement, such as the
flow of a powerful waterfall or an
explosion of fireworks.
3. Interchangeable graphics enable
the displays to be altered as required
– meaning that the stand structure
can be re-used at multiple exhibitions,
but have a completely different look
and feel.
4. Lightweight and rollable display
solutions are available, enabling
graphics to be safely stored and
transported until they are required
again.
5. The ability to break down products
Above: Fitbit,
example of
reusable stand
into smaller packages ensures that
transportation of the products is easy,
and carbon footprint is reduced.
6. The more ‘eco-conscious’
providers will offer a return to base
model, where graphics can simply
be sent back to the manufacturer
and recycled, rather than being
disposed of.
7. As hardware becomes more
flexible, the ease of use in exhibition
stands is constantly increasing.
Exhibitions – by their very nature –
can be expensive and difficult to plan
for, which can often mean brands are
accepting of expensive yet lacklustre
displays, that are only single-use.
Innovations now mean exhibitors
are able to think beyond this mindset
– accepting that it is possible to
create visually stunning event spaces
without breaking the bank.
The amount of waste left
behind after tradeshows and
conferences have taken place can
be overwhelming. So, in addition
to maximising clients’ return on
investment, reusable solutions also
address this issue.
Jim Challenger is technical sales
manager at Leach, a Yorkshire, UK-
based graphic display specialist with
a 125-year heritage
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Issue 2 2020
w w w.exhibitionworld.co.uk