Exhibition World Issue 2 — 2020 - Page 22

Advertising feature Discover Africa’s Preferred Convention Centre Sharing a time zone with much of Europe, Cape Town is one of the most beautiful cities in the world. It also boasts a convention centre that is the preferred venue for international conferences, congresses and meetings. No wonder Cape Town’s tourism industry is increasingly bolstered by business travel. In 2019, Cape Town was named Africa’s Leading Festival and Event Destination at the World Travel Awards, while Table Mountain was named the top tourist attraction on the continent, and Cape Town International Airport was named Africa’s Leading Airport for the third consecutive year at the Africa and Indian Ocean World Travel Awards. Accolades received by the Cape Town International Convention Centre (CTICC) included African Business Centre of the Year (MEA Markets Africa Business Excellence Awards), the Delegate Choice Award for Innovation (AIPC Innovation Awards) and Event Greening Forum Award – Medium Stand (Meetings Africa 2019). This may go some way to explaining why, the CTICC is the leading African venue for international conferences, annually hosting the most international conferences on the continent, according to the annual International Congress and Convention Association (ICCA) statistical report. Playing into this, of course, is the CTICC’s excellent reputation, firm ethics, good governance and dedication to the community within which it operates – all predicated by a triple bottom line approach that puts people, planet and profit on equal footing. There is also a firm strategy in place that guides the contribution that CTICC hosted events make to Cape Town and South Africa’s knowledge and financial economies. All efforts to attract international conferences and events are aligned to the key economic sectors identified for the province and further augmented by the city. This advances the knowledge economy within these spheres while also benefiting the local and national economy, which in turn shapes a more prosperous future for the citizens of the Cape Town region. The trade and industry fields identified as priority future growth sectors are; oil and gas, electricity, education, tourism, water, health, agro-processing, ICT, business process outsourcing, logistiacs, renewables, financial services, and film. Ultimately, business events are about people connecting and sharing ideas, and the CTICC offers a world- class venue, located in one of the world’s most desirable cities for this. The centre also showcases impressive sustainability credentials, an advanced ‘green’ events offering, two beautiful, natural-light-filled buildings, fitted to world-class standards and linked by a Skybridge for easy movement, it is clear that the CTICC places people, planet and profit at the heart of everything they do. It is also clear that the centre will continue attracting world- class events, stimulating the job market and positively impacting the economy. THE CTICC IN NUMBERS* (*Taken from the 2018/19 audited financial results, **this figure represents the number of guests attending an event multiplied by the duration of the event and encompasses the additional days that guests spent in Cape Town, the Western Cape, or South Africa as a result of an event) **877 129 visitor days generated across 560 events 34 international conferences 45 national conferences 44 banquets 85 special events 14 exhibitions 15 trade fairs (including African Utility Week 2019 with 10 692 delegates) 323 film or photo shoots and other events 575 898 additional room nights generated 14 620 total direct and indirect jobs created R1.2bn contributed to local household income R6.5bn total contribution to national GDP R47.3bn cumulative contribution to national GDP R39.6bn cumulative contribution to Western Cape GDP R1.6m contributed by the CTICC to corporate social responsibility