Exhibition World Issue 2 — 2020 - Page 19

Cover story press and with many shows taking dates in the last quarter of the year, there could well be bottlenecks and a busy time for all in the industry as shows try to squeeze in to this calendar year if possible. In terms of the events industry’s own events, the UFI Latin American Conference has been postponed, with the association working closely with partners AOCA and AFIDA to find a new date in Buenos Aires. And Latin American MICE show Fiexpo has also moved its proposed June debut in Colombia back to November as it attempts to hold the event in 2020. Having desperately tried to hold the line, IMEX Frankfurt was forced to cancel, however, for 2020. International Exhibition Association of India is also seeking new dates for its 10th annual Open Seminar which had been due to take place in May. How organisers are rescheduling Mark Parsons of Milan-based Events Intelligence shares some key findings of his company’s new Tradeshow Insights report, research designed to help organisers understand the aggregate choices made by event companies around rescheduling, during the Covid-19 challenges: Covid-19 has led to the need to reschedule a significant number of tradeshows worldwide for public health reasons. Restrictions over major public indoor gatherings and over individual movement have effectively led to the deferral all major tradeshows in most markets. The choice of a new date is subject to a complex mix of financial, operational and tactical decisions about how to make the best of what is a challenging situation. The Events Intelligence Tradeshow Insights report identifies the following statistics, as at 23 March 2020: • The ‘consensus view’ of organisers’ rescheduling decisions indicates that 25% are deferring their shows to 2021, while 48% are confirming a new date in w w w.exhibitionworld.co.uk 2020 and 27% have yet to disclose their decisions. • When rescheduling in 2020, the average delay is around 4-5 months after the original date. • Over the 10 days to 23 March the number of impacted events increased by over 100% from 685 to 1,401. There has been a lengthening of the average delay, a greater bias towards rescheduling in Q3 2020 and an increase in the percentage of organisers choosing to cancel their 2020 editions. The Tradeshow Insights analysis also shows: • 49% of tradeshows have confirmed a new date within 2020 (down from 54% 10 days ago) • Just over 25% of events appear to have cancelled their 2020 edition as a result of Covid-19 – this increased from 20% 10 days ago. There is a significant overhang of tradeshows (377 shows) which have yet to announce new dates in 2020 or to confirm cancellation. Studying rescheduling decisions in countries where there have been more than 25 tradeshows rescheduled or cancelled indicates a range of different approaches. The decisions made to date by US organisers appear more cautious (i.e. cancelling 2020 or not declaring a new date), than those of organisers in other countries. A comparison of rescheduling decisions from 10 days ago versus decisions today indicates a greater propensity of organisers to reschedule their events into later weeks i.e. after week 33 (12 August – 9 September). Of those shows which have rescheduled to date, the typical median delay is 112 days (up from 105 days on 13 March). The average increased to 124 days (up from 119 days on 13 March). On average an organiser ‘chooses’ to delay their show by between 4 and 5 months. The full report can be accessed in pdf format from Events Intelligence. Join in the Mash Community forum online Mash Media has set up a new online forum, the Mash Community, which will provide a resource hub and place of discussion during the Covid-19 crisis. The Mash Community is for eventprofs from all corners of the events industry. It allows users to share advice, ask for help, and search for useful information in the existing threads. Current topics up for discussion include ‘How is Covid-19 affecting your business?’ and ‘How your trade bodies can support you’. There are also threads dedicated to jobseekers and freelancers looking for advice and/or work. Users are free to post their own topics for discussion. “Mash Media’s hope is that by sharing our collective wisdom, and offering each other a helping hand in difficult times, we can come out the other end of Covid-19 stronger than before,” says Stuart Wood, the forum curator. You can access the Mash Community at www.community.mashmedia.net Issue 2 2020 19