Contents
In this issue:
UFI – The Global Association of
the Exhibition Industry promotes,
represents and serves the interests
of the world’s leading show
organisers, fairground owners
and operators, major national and
international associations of the
exhibition industry and industry
partners. As a non-political
and non-profit organisation,
UFI’s main goal is to serve the
exhibition industry worldwide
and to emphasise its unique
marketing characteristics for the
development of world trade.
Present on six continents, in
84 countries, UFI is a unique
and neutral forum for dialogue
dedicated to all professionals
involved in the trade fair
business. Serving the exhibition
industry since 1925, UFI applies
its professional experience
and renown to providing its
members and the industry with
the extensive know-how required
to meet the challenges of ever-
changing needs.
Being a member of UFI is a
proof of quality and international
recognition. Over 4,500 tradefairs
and exhibitions are organised by
its members. More than 900 of
these are international exhibitions,
approved by UFI, based upon
strict and exacting quality criteria,
assuring excellent services for the
benefit of exhibitors and visitors.
UFI President:
Mary Larkin
UFI Managing Director/CEO:
Kai Hattendorf
UFI MarComs Manager:
Justine Evans
17 rue Louise Michel
92300 Levallois-Perret Fran
Tel: +33 (0)1 4639 7500
Fax: +33 (0)1 4639 7501
Email: [email protected]
Website: www.ufi.org
UFI Asia/Pacific Regional Office:
Suite 4114, Hong Kong Plaza
188 Connaught Road West
Hong Kong, S.A.R
Tel: (852) 2525 6129
Email: [email protected]
UFI Middle East/Africa
Expo Center, Sharjah - UAE
Tel: (971) 6 5991352
Email: [email protected]
UFI Latin America
Corferias
Cra 37 # 24-67
Auditorium Second Floor
Bogota
Colombia
Tel: +571 3445486
E-mail: [email protected]
The opinions and views expressed
in Exhibition World do not
necessarily reflect UFI policy or
position.
w w w.exhibitionworld.co.uk
Top left
18
This month’s
major Covid-19
news
Top right
29-32
Exhibition capital
of the world?
Bottom left
43-47
Expo 2020 still on
track in Dubai
Bottom right
52-54
A journey back in
time...to turn of
the century Paris
NEWS & OPINION
5 EDITOR’S NOTE
6-7 AN UPDATE FROM ASIA
10 UFI: DRIVING RECOVERY
EVENT TECHNOLOGY
24-25
56
SILVER LININGS
Could lockdown cause a surge of
digital events?
IS AI SERVING OUR NEEDS?
The UFI Digital Committee weighs
in on artifical intelligence
27-28 DIAL M
M’s Creative Director provides
EW some agency insight
35 THE BLACK SWAN
Bjorn Kempe says the world - and our
industry - has changed forever
37 TIME FOR A REBOOT?
Stephanie Selesnick on
rethinking customer service
49 THE VIEW FROM OMAN
Omanexpo General Manager Ashley
Roberts surveys the scene
THINK TANK
9 DEALMAKERS
teve Monnington looks beyond
S
Covid-19 for M&A activity
14-17 DEUS EX MACHINA
Incoming UFI President V. Anbu
speaks to EW
INSIGHTS & INTERVIEWS
13
STRONGER, TOGETHER
Ravinder Sethi on the fast-
moving Indian market
Issue 2 2020
3