Contents
In this issue:
UFI – The Global Association of
the Exhibition Industry promotes,
represents and serves the interests
of the world’s leading show
organisers, fairground owners
and operators, major national and
international associations of the
exhibition industry and industry
partners. As a non-political
and non-profit organisation,
UFI’s main goal is to serve the
exhibition industry worldwide
and to emphasise its unique
marketing characteristics for the
development of world trade.
Present on six continents, in
84 countries, UFI is a unique
and neutral forum for dialogue
dedicated to all professionals
involved in the trade fair
business. Serving the exhibition
industry since 1925, UFI applies
its professional experience
and renown to providing its
members and the industry with
the extensive know-how required
to meet the challenges of ever-
changing needs.
Being a member of UFI is a
proof of quality and international
recognition. Over 4,500 trade fairs
and exhibitions are organised by
its members. More than 900 of
these are international exhibitions,
approved by UFI, based upon
strict and exacting quality criteria,
assuring excellent services for the
benefit of exhibitors and visitors.
UFI President:
Craig Newman
UFI Managing Director:
Kai Hattendorf
UFI Marketing &
Communications Manager:
Monika Fourneaux-Ceskova
17 rue Louise Michel
92300 Levallois-Perret Fran
Tel: +33 (0)1 4639 7500
Fax: +33 (0)1 4639 7501
Email: [email protected]
Website: www.ufi.org
UFI Asia/Pacific Regional Office:
Suite 4114, Hong Kong Plaza
188 Connaught Road West
Hong Kong, S.A.R
Tel: (852) 2525 6129
Email: [email protected]
UFI Middle East/Africa
Expo Center, Sharjah - UAE
Tel: (971) 6 5991352
Email: [email protected]
UFI Latin America
Corferias
Cra 37 # 24-67
Auditorium Second Floor
Bogota
Colombia
Tel: +571 3445486
E-mail: [email protected]
The opinions and views expressed
in Exhibition World do not
necessarily reflect UFI policy or
position.
w w w.exhibitionworld.co.uk
Top left
14
Unleashing the
NEC’s potential:
CEO interview
Top right
36
Is there a lingua
franca for stand
design?
Bottom left
52
Italy’s AEFI
shares insights
and research
Bottom right
58
Maastricht
entreaty
NEWS & OPINION REGIONAL FOCUS
05
WELCOME
06
GLOBAL SNAPSHOT
09 ANALYSIS
12
UFI: TOTAL CUSTOMER-
CENTRICITY 21 NORTH AMERICA
Elon Musk’s TBC in Vegas and
FBI man in San Diego CC
23 ASIA
Reed’s BIG7 in India; GL events’
controlling interest in China
25 40TH ANNIVERSARY AT DWTC
An infographic look back over
40 years at Dubai World Trade
Centre
29 AUSTRALASIA
ICC Sydney Roadshow; Big
Sight in Japan; AUD190m Bid
Fund
BIG INTERVIEW
14
UNLEASHING THE POTENTIAL
NEC CEO Paul Thandi on
investment and hosting UFI
EDUCATION & STRATEGY
33 EVERENDING LEARNING
N
Messe Muenchen India’s
Aparna Bhargava shares her
CEM learning experience
45 HINK LOCALLY, DELIVER
T
GLOBALLY
Informa experts on how to
succeed in Life Sciences expos
49
TIME TO RETHINK KPIS
Matthias Baur says a changing
environment requires a
different measurement
framework for event success
THINK TANK
21 DEALMAKERS
teve Monnington on the
S
quickening pace of transactions in
the M&A field
31 END OF ASIAN FAMILY SAGA?
Björn Kempe makes a plea to keep
it in the family for the sake of
innovation
Issue 2 2019
3