UFI
UFI Industry Partners Working Group
n a world where
I innovation is key , the exhibition industry stands as a testament to the power of synergy among diverse stakeholders . The profound impact that collaboration has on our collective success cannot be underestimated .
From state-of-the-art exhibition stand design and construction , to technology solutions , service providers bring a wealth of skills and resources that enhance the overall attendee experience . They are also the backbone of our events , enabling organisers to create immersive , memorable environments that captivate audiences .
“ At UFI , we launched the Industry Partners Working Group with Ravinder Sethi from R . E . Rogers India as inaugural chair in 2017 to provide our partner members a platform to discuss critical issues , share best practices and conduct sector specific research . Ravi has since passed the baton to chair Sebastian Witt from jwc and vice-chair Tanya Pinchuk from ExpoPlatform who have exciting plans to drive greater awareness of the importance and impact of industry partners and their symbiotic relationship with organisers , venues and the wider exhibition industry ,” says Kai Hattendorf , UFI CEO .
In this first spotlight on exhibition industry partners , we highlight the three finalists of the 2023 UFI Industry Partner Awards representing three different facets of services : Government , Technology , and Marketing .
International Trade Administration , Ministry of Economic Affairs , Taiwan ( TITA ) – Catalysing advancement in the business events sector [ Winner , 2023 UFI Industry Partners Award ] As the government agency at the forefront of Taiwan ’ s MICE industry , one of TITA ’ s core objectives is advancing technological innovation . TITA spearheaded initiatives such as the EXPO-TECH programme , uniting with technological institutions and AI , IoT , AR / VR , and 5G partners . This collaboration resulted in a blend of online and offline experiences , enhancing digital exhibition services . TITA and other agencies also showcased Taiwan ’ s MICE offerings globally , integrating technologies like AI , advanced displays , electronic paper , and the Metaverse to create digital solutions for the industry .
TITA ’ s integration of Taiwan ’ s Flexible Active-Matrix Mini-LED , coupled with AI gesture recognition , transformed exhibition halls into immersive 3D digital spaces . TITA has also collaborated with Taiwan ’ s e-paper leader to introduce carbonreducing technology for applications like e-posters and e-badges .
Momentus Technologies – Revolutionising Event Management Solutions Momentus ’ intuitive and data-driven platforms serve many venues and events . The Worldwide Innovation Lab , launched in October 2022 is an initiative bringing together global experts to test and scale future-ready solutions for venues and events .
Steve Mackenzie , chief innovation officer at Momentus , emphasises the Lab ’ s focus on listening to customers and experts , developing practical solutions to help them overcome challenges and thrive . Momentus ’ impact is evident in reported workflow improvements , showcasing time savings of over 80 % across various processes , from creating proposals , to training new users , with average client savings of $ 10,000 .
Tembo Impact – Elevating Event Marketing for Targeted Outcomes In event marketing , Tembo Impact collaborates with in-house event teams , employing digital marketing , social media , and custom content to craft engaging narratives that attract sponsors , exhibitors , and visitors . The emphasis is on performance review and audience targeting .
A notable success story was the marketing tactical plan developed for a B2B exhibition in the UK food service industry . Utilising strategic media partnerships and pay-per-click advertising , Tembo Impact achieved a 40.6 % increase in attendance y-o-y and a 26.9 % increase in unique visitor attendance . EW n Apply for the 2024 UFI Industry Partners Awards at : https :// www . ufi . org / award / the-2024-ufi-industrypartners-award /
www . exhibitionworld . co . uk Issue 1 2024 41