Research
Digital components of planners budgets set to increase
Eventprofs show confidence in digitally enabled future for live events , according to new ExpoPlatform study
new study from
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ExpoPlatform has revealed how event professionals around the world believe technology will impact our industry this year .
One exclusive finding in The Event Tech Forecast 2024 is 72 % of organisers report the digital component of their budgets will increase , while no respondents stated this part will drop .
This is the third study of its kind from the technology provider - including insights from industry experts about opportunities , challenges and more .
Tanya Pinchuk , co-founder and CEO at ExpoPlatform , said : “ It ’ s extremely promising that so many eventprofs are confident in the potential of a digitally-enabled future for live events .
“ The rise of digital interactions and higher exhibitor / visitor expectations keep changing how organisers will engage and monetise their communities for years to come .
“ The biggest opportunity that the organisers see for technology in 2024 are in the delivery of a seamless personalised experience to participants and proving the ROI for exhibitors through technology .
“ The position of in-person events is already as strong as it used to be before the pandemic but with a big attention shift to the measurement of the value that events bring to their stakeholders .
“ The Event Tech Forecast –
Above : Tanya Pinchuk , co-founder and CEO at ExpoPlatform
now in its third edition – is packed with exclusive research , including some top advice from a team of contributors .
“ This is the most important guide you ’ ll need this year to make a success of digitally enabling your live events .”
Topics covered in the report include statistics about the biggest opportunities for technology , the most popular AI-powered features , metrics for success , as well as thoughts on the need for regulation of AI .
34 Issue 1 2024 www . exhibitionworld . co . uk