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between 2019 and 2022 , staff costs in 2022 were back to 2019 levels , implying that cost per head increased towards the end of the pandemic . In 2022 , the average cost per employed FTE approached the € 100k mark with a significant increase from 2019 . Unsurprisingly , labour costs and productivity per head varied significantly across the companies analysed , with venues that also organise events boasting the highest productivity ratios .
The report conducts an analysis of event KPIs across the top 40 organisations in our industry and reveals that in 2022 , compared to 2019 , net rented space of the top 40 declined by 25 %, a slightly better performance than the overall market ; the number of exhibitors decreased by 30 %, and the number of visitors was 35 % lower . On average the revenue per net rented sqm increased between 2019 and 2022 . In jwc ’ s industry ranking of the top 20 firms in 2022 , two new entries emerged , with Bologna and IFEMA securing positions 19 and 20 , respectively . Although Informa maintained its global leadership , a significant change was witnessed as
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GL Events surpassed RX to claim the second spot .
The report additionally provides an in-depth analysis of the Chinese , GCC and Indian exhibition markets . China is planning substantial venue expansions , including nine venues exceeding 100,000sqm . India has expanded its total indoor exhibition capacity by 169,000sqm in the last seven years . However , India is still doing too little to address the country ’ s lack of venue infrastructure , both in terms of quantity and quality .
The report also profiles emerging players in the GCC nations , highlighting their efforts to become regional hubs for business events . Saudi Arabia , with its strong economy and population , is poised for leadership in the Middle East ’ s business events industry , once venue infrastructure reaches sufficient levels in quantity and quality . Meanwhile , Qatar and Bahrain try to capture business based on good quality infrastructure .
When it comes to industry trends , the report makes a case for organisers and venue operators to adopt a valuebased models that enhance customer experience and value proposition .
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“ A significant change was witnessed as GL Events surpassed RX to claim the second spot .”
l If you are interested in finding out more about this year ’ s GIPR , please see https :// bit . ly / GIPR2023 or contact Sebastian Witt under switt @ jwc . eu . com .
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Key elements to consider for a valuebased offering include : a customer – centric approach , a clear unique value proposition , value-based pricing and omnichannel and digital integration .
Lastly , the importance of venue quality is undeniable . Modern venues like those in Munich , Milan , and partially Barcelona Gran Via , offer quality and appeal compared to venues that have been in operation for many decades . As venues age , many organisations , particularly in Europe , will encounter increasing difficulties in securing the necessary funding for renovations . However , venues that fail to modernise their infrastructure will lose market shares in the long-run .
The 2023 edition of GIPR includes the exhibition industry ’ s global performance in net rented space and revenue through 2022 and forecast until 2025 across Europe , North America , South America , Middle East , Africa and Asia .
This 400 + page report covers the performance of the exhibition industry ’ s top 40 players , growth drivers post-Covid , and future trends and forecasts . EW
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