UFI – The Global Association of the Exhibition Industry promotes , represents and serves the interests of the world ’ s leading show organisers , fairground owners and operators , major national and inter national associations of the exhibition industry and industry partners . As a non-political and non-profit organisation , UFI ’ s main goal is to serve the exhibition industry worldwide and to emphasise its unique marketing characteristics for the development of world trade .
Present on six continents , in 84 countries , UFI is a unique and neutral forum for dialogue dedicated to all professionals involved in the trade fair business . Serving the exhibition industry since 1925 , UFI applies its professional experience and renown to providing its members and the industry with the extensive know-how required to meet the challenges of everchanging needs .
Being a member of UFI is a proof of quality and international recognition . Over 4,500 tradefairs and exhibitions are organised by its members . More than 900 of these are international exhibitions , app roved by UFI , based upon strict and exacting quality criteria , assuring excellent services for the benefit of exhibitors and visitors .
UFI President : Monica Lee-Müller UFI Managing Director / CEO : Kai Hattendorf UFI Head of Global MarComs , Mina El Fazazi
17 rue Louise Michel 92300 Levallois-Perret Fran Tel : + 33 ( 0 ) 1 4639 7500 Fax : + 33 ( 0 ) 1 4639 7501 Email : info @ ufi . org Website : www . ufi . org
UFI Asia / Pacific Regional Office : Suite 4114 , Hong Kong Plaza 188 Connaught Road West Hong Kong , S . A . R Tel : ( 852 ) 2525 6129 Email : asia @ ufi . org
UFI Middle East / Africa UFI MEA Office Info Salons Middle East Office Sheikh Zayed Rd City Tower 2 , Office 2001A PO Box 58580 Dubai , United Arab Emirates Tel : + 971 ( 0 ) 4 331 7180 E-mail : mea @ ufi . org
UFI Latin America Corferias Cra 37 # 24-67 Auditorium Second Floor Bogota , Colombia Tel : + 571 3445486 E-mail : anamaria @ ufi . org
The opinions and views expressed in Exhibition World do not necessarily reflect UFI policy or position .
In this issue :
NEWS & OPINION
5 Editor ’ s Note
6-7 Global Update 9 UFI : Stop and Go
INSIGHTS & INTERVIEWS
12-13 Stateside with Stephanie Stephanie Selesnick draws some lessons from the Vegas showfloor
17 Interview Paul Colston talks to Inter Ads MD Rajan Sharma about SIAL and Vinexpo ’ s India success
FEATURES
15 SISO report Danica Tormohlen reports on how the largest independent organisers are maximising tech in 2022
Far left , top Monica Lee- Müller talks UFI and Hong Kong , pages 18-19
Left : ECEF content in the spotlight Stateside , pages 12-13
Far left , bottom : Dubai takes centre stage with Expo2020 , pages 29-33
Left : Checking out the show floor in Poland , pages 42-43
Cover photo and pages 29-33 expo images courtesy : MAM @ Expo2022
18-19 Collaboration and communication Paul Woodward talks industry challenges with UFI president Monica Lee-Müller
21-23 Quickfire IELA A report on IELA ’ s recent Association Day gathering via Zoom
29-33 Dubai and the greatest show on earth Paul Colston visits Expo2020 and reports on Dubai ’ s legacy plans
THINK TANK
11 Dealmakers Steve Monnington tracks the upturn in M & A activity over the past two months
42-43 Central European insight Żaneta Berus sifts the data in Warsaw to see how the sector is shaping up in the region for 2022
49 Hyve strategy explained A look at how Hyve Group has weathered the Covid storm
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