Exhibition World Issue 1 — 2021 | Page 23

Tech
Virtual Roundtables
Virtual Conferences
Digital training courses
Face-to-face training ( if feasible )
Written Content ( e-books , guides , blogs , etc )
Digital Content ( podcasts , video explainers , etc )
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tables which achieve high levels of human interaction with only a small investment of time involved .
Methods of learning which require little investment of time and money received the same scores as methods which were extremely expensive and time-consuming .
Are people engaged with virtual ?
The survey also asked respondents questions about how engaged they were with virtual events . When asking a group of people who had attended a Meet The Boss event both physically and virtually whether their objectives were met , an average score of 7.3 came back for virtual events , and 7.9 for physical events . When asked if these were engaging , a score of 7.8 came back for virtual events , and a score of 8.4 came back for physical events .
This shows that the preference is clearly still for physical events , but that the gap is not a large one . However , when asked whether they made good connections with delegates , the gap increased : a score of 6.2 was given for this question
when attendees were at a virtual event , and 7.9 at a physical event .
The report concludes : “ Technology will always present its leaders with innovations and challenging decisions to make about new deployments . It is also important to combine the views and experiences of peers with those of vendors , and despite the pandemic shaking up the available options , there is a wide range of modes of learning and knowledge sharing still open to leaders .
“ There is still room for improvement , but it is clear from this independent research and analysis , that virtual roundtable events certainly present a strong option to consider – both in terms of combining attendance objectives with minimal inconvenience and breaking down geographic boundaries .”
Conclusions
Spencer Green , the founder and chairman of GDS said he was “ surprised ” to see that AI and automation are not currently a top
Above : Reference : Meet the Boss – Business Technology Barometer Survey , January 2021
priority for technology leaders . He said : “ As a relatively new trend , we expect it will climb the ranks as we see more evidence of its ability to transform businesses .
“ The high interest we found among board level contacts in AI / automation provides another indication that this will become a key trend . While interest in cyber security , data , cloud and digital transformation remain as high as ever , it is vital for us to help our clients to inform and educate business leaders in these areas .
“ As we commence a new year , technology remains an everchanging landscape and it is great to see that its leaders accept the fact that they have significant knowledge gaps and have identified a range of ways to acquire knowledge , which suit all different learning preferences .
“ Overall , they have little preference for one method over another ; they are simply eager to learn . Leaders know that those who adapt to the challenges that come their way will prosper , so it is inspiring to see them leading by example here .”
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