In pictures
Singapore’s
largest venue
launches
deeper
into hybrid
territory
Singapore EXPO & Max Atria, Singapore’s
largest MICE venue, unveiled a suite of
two new offerings at the EXPO 2.0 Launch
Festival, 16 January.
The new offerings are designed to
capture new and hybrid business events.
Themed ‘Your Community EXPOrience’,
the event was attended by 1,000 guests,
including Singapore Senior Minister
of State for Trade and Industry and
Education, Mr Chee Hong Tat. The event
also showcased a brand refresh.
Attendees at the gala evening were
given a virtual walkthrough of Singapore
EXPO & MAX Atria’s updated food and
beverage offerings, which consist of
Kinetic Kitchen, the central production
kitchen with research and development
capabilities.
The Kinetic Kitchen has the capability
to cater food for over a thousand guests
concurrently. Also unveiled were K2, a
private dining room showcasing a cooking
philosophy which sees the convergence of
culinary arts and technology.
Attendees at the gala were also treated
to a sustainable ‘lo-hei’ (‘prosperity toss’
popular at Chinese New Year), made
entirely from ingredients sourced from
local farms and suppliers.
EW’s editor was among media guests
given a preview opportunity to experience
modular breakout room solution FleX
first-hand.
Made up of smart, sustainable and
acoustically-treated ‘building block’
spaces, FleX is able to suit meeting spaces
of all sizes. The plenary hall ApeX’s
customisable AV and digital elements,
telescopic seating and its grand stage and
54m screen were all on show, too.
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Issue 1 2020
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