Contents
In this issue:
UFI – The Global Association of
the Exhibition Industry promotes,
represents and serves the interests
of the world’s leading show
organisers, fairground owners
and operators, major national and
international associations of the
exhibition industry and industry
partners. As a non-political
and non-profit organisation,
UFI’s main goal is to serve the
exhibition industry worldwide
and to emphasise its unique
marketing characteristics for the
development of world trade.
Present on six continents, in
84 countries, UFI is a unique
and neutral forum for dialogue
dedicated to all professionals
involved in the trade fair
business. Serving the exhibition
industry since 1925, UFI applies
its professional experience
and renown to providing its
members and the industry with
the extensive know-how required
to meet the challenges of ever-
changing needs.
Being a member of UFI is a
proof of quality and international
recognition. Over 4,500 tradefairs
and exhibitions are organised by
its members. More than 900 of
these are international exhibitions,
approved by UFI, based upon
strict and exacting quality criteria,
assuring excellent services for the
benefit of exhibitors and visitors.
UFI President:
Mary Larkin
UFI Managing Director/CEO:
Kai Hattendorf
UFI MarComs Manager:
Justine Evans
17 rue Louise Michel
92300 Levallois-Perret Fran
Tel: +33 (0)1 4639 7500
Fax: +33 (0)1 4639 7501
Email: [email protected]
Website: www.ufi.org
UFI Asia/Pacific Regional Office:
Suite 4114, Hong Kong Plaza
188 Connaught Road West
Hong Kong, S.A.R
Tel: (852) 2525 6129
Email: [email protected]
Top left
18
The technology
making waves
at CES in Vegas
Top right
27-29
Green fashion
at Heimtextil
Bottom left
37-41
Cover: EW takes
a selected tour
of Asia
Bottom right
56
A town founded
on exhibitions
NEWS & OPINION
05 EDITOR’S NOTE
6-7 GLOBAL SNAPSHOT
10 UFI: FACING THE CORONAVIRUS
13-15 NEWS
The opinions and views expressed
in Exhibition World do not
necessarily reflect UFI policy or
position.
w w w.exhibitionworld.co.uk
THE REBIRTH OF INFORMA
EW finds out how Informa retired
two strong brands
35 EXCLUSIVE PREVIEW
New GIPR survey sneak
preview
44 TRADEFAIRS, TRANSFORMED
Matthias ‘Tesi’ Baur on how you can
prepare for shifting tradeshow formats
EVENT TECHNOLOGY
47 CAR-WINIAN THEORY
Automotive tradefairs must
adapt if they want to survive 48 A NEW DECADE
Trevor Foley says the exhibitions
world is changing shape
52 EXPOPLATFORM
Why hosted buyers programmes
are now within the reach of
smaller organisers 58 EXPO & MAX ATRIA
EW pays a flying visit to Singexpo’s
New Year Gala and sees two big new
innovative projects unveiled
UFI Middle East/Africa
Expo Center, Sharjah - UAE
Tel: (971) 6 5991352
Email: [email protected]
UFI Latin America
Corferias
Cra 37 # 24-67
Auditorium Second Floor
Bogota
Colombia
Tel: +571 3445486
E-mail: [email protected]
24-25
INSIGHTS & INTERVIEWS
THINK TANK
21 DEALS, DISRUPTION, PROTESTS
Paul Woodward surveys a
dramatic 2019, and looks ahead 9 DEALMAKERS
teve Monnington surveys the
S
latest private equity moves
23 ADAPTING YOUR SALES
Lee Ali of Expostars provides
some international sales tips 43 JOINING THE RAT RACE
Bjorn Kempe probes the Asian
MICE industry’s Year of the Rat
Issue 1 2020
3