Contents
In this issue:
UFI – The Global Association of
the Exhibition Industry promotes,
represents and serves the interests
of the world’s leading show
organisers, fairground owners
and operators, major national and
international associations of the
exhibition industry and industry
partners. As a non-political
and non-profit organisation,
UFI’s main goal is to serve the
exhibition industry worldwide
and to emphasise its unique
marketing characteristics for the
development of world trade.
Present on six continents, in
84 countries, UFI is a unique
and neutral forum for dialogue
dedicated to all professionals
involved in the trade fair
business. Serving the exhibition
industry since 1925, UFI applies
its professional experience
and renown to providing its
members and the industry with
the extensive know-how required
to meet the challenges of ever-
changing needs.
Being a member of UFI is a
proof of quality and international
recognition. Over 4,500 trade fairs
and exhibitions are organised by
its members. More than 900 of
these are international exhibitions,
approved by UFI, based upon
strict and exacting quality criteria,
assuring excellent services for the
benefit of exhibitors and visitors.
UFI President:
Craig Newman
UFI Managing Director:
Kai Hattendorf
UFI Marketing &
Communications Manager:
Monika Fourneaux-Ceskova
17 rue Louise Michel
92300 Levallois-Perret Fran
Tel: +33 (0)1 4639 7500
Fax: +33 (0)1 4639 7501
Email: [email protected]
Website: www.ufi.org
UFI Asia/Pacific Regional Office:
Suite 4114, Hong Kong Plaza
188 Connaught Road West
Hong Kong, S.A.R
Tel: (852) 2525 6129
Email: [email protected]
Top left
18
DEC readying
for Expo 2020
Top right
27
Big in Busan
Bottom left
30
Malaysia puts
the accent on
venues
Bottom right
63
Holograms on
show at Confex
NEWS & OPINION REGIONAL FOCUS
05
08
11
22 27 BIG IN BUSAN
EW investigates South Korea’s
southern port powerhouse
30 MALAYSIA MOVES
New capacity and kesatria
pointing to the positives for 2019
40 SCORING IN THE GREATER BAY
Martin Donovan examines new
opportunities in southern China
53 EGYPT: REGIONAL HOT SPOT
EW talks to movers and shakers
taking Egypt’s exhibition industry
to new levels
BIG INTERVIEW
34
The opinions and views expressed
in Exhibition World do not
necessarily reflect UFI policy or
position.
w w w.exhibitionworld.co.uk
ADNEC’S HAWKEYE
Meet Group CEO of ADNEC,
Humaid Matar Al Dhaheri
RESEARCH & STRATEGY
18
UFI Middle East/Africa
Expo Center, Sharjah - UAE
Tel: (971) 6 5991352
Email: [email protected]
UFI Latin America
Corferias
Cra 37 # 24-67
Auditorium Second Floor
Bogota
Colombia
Tel: +571 3445486
E-mail: [email protected]
WELCOME
GLOBAL SNAPSHOT
NEWS
UFI’S 5 TRENDS TO WATCH
EXPO 2020
One of the key organisers of
next year’s Expo 2020 in Dubai
lays out the strategy
50 TIME FOR A NEW TOOLBOX?
trong revenues are masking
S
opportunities for disruption,
says Sam Lippman
60 INNOVATION THROUGH AI
Matthias Baur shares insights
from his new White Paper on
using AI
THINK TANK
21 DEALMAKERS
teve Monnington says there
S
were 87 exhibition M&A
transactions in 2018 and predicts
2019 will be another busy year
39 CROUCHING TIGERS, HIDDEN DRAGONS
Björn Kempe offers some pointers
on future deals on the Asian market
Issue 1 2019
3