Welcome
Our great industry loves a
show, and showmen and
women. There are precious
few shrinking violets among
our organiser entrepreneurial
class. That means their achievements – as well as any
shortcomings – can be public and quickly apparent.
It is a fast-paced industry and information and data is
king, and that kingdom is growing exponentially.
It is also why we need industry associations like
UFI and all the satellite benefits that spin from that
membership, such as access to the latest trends
research like the joint survey with Explori, Global
Visitor Insights, which we explored in our previous
issue. It also means that when the global economy hits
a rock in the road or an old format becomes quickly
outdated we know where to turn for advice.
The past few weeks illustrated the point well and
our Cover Story homes in on two big acquisitions; two
large show fails and, with the help of some expert
interpretation, offers a map to read these runes
correctly and draw some wise conclusions.
This first issue of EW for 2019 also brings you
analysis from the global region in sharp focus – South
East Asia.
I would also encourage readers to
get involved in the UFI NGL Grant
process for 2019 – you will see the
very best of these young talented
professionals at the UFI Global
Congress in Thailand – and to note the UFI regional
conference dates coming up fast: the association’s
European Conference comes to The Vox, Birmingham,
15-17 May, while UFI’s conferences in Japan (March)
and Dubai (April) are coming up even more quickly.
Do send any feedback on anything you read here that
may or may not chime in with your own exhibition
experience. We’re keen to share all knowledge and
experiences. Matthias Baur, in this issue, shares some
White Paper highlights on AI and innovation in our
industry on p.61.
Whether the outlook is smooth or bumpy, the shows
must go on, but hopefully bigger and better if you’re
armed with the smarts…
Paul Colston
Managing Editor
Twitter: @ExhibitionWorld @paulcolston
Publishing Director: Simon Farnfield; Managing Editor: Paul Colston; Account Director: Iain Stirling, Global Portfolio Director: Jonathan Gordon;
News Reporter: Stuart Wood; Graphic Designer: Kateryna Smirnova, Production Manager: Elizabeth Nixon.
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Issue 1 2019
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