Exhibition World Exhibition World Issue 1 | Page 3

Contents

UFI – The Global Association of the Exhibition Industry promotes , represents and serves the interests of the world ’ s leading show organisers , fairground owners and operators , major national and inter national associations of the exhibition industry and industry partners . As a non-political and non-profit organisation , UFI ’ s main goal is to serve the exhibition industry worldwide and to emphasise its unique marketing characteristics for the development of world trade .
Present on six continents , in 84 countries , UFI is a unique and neutral forum for dialogue dedicated to all professionals involved in the trade fair business . Serving the exhibition industry since 1925 , UFI applies its professional experience and renown to providing its members and the industry with the extensive know-how required to meet the challenges of everchanging needs .
Being a member of UFI is a proof of quality and international recognition . Over 4,500 tradefairs and exhibitions are organised by its members . More than 900 of these are international exhibitions , app roved by UFI , based upon strict and exacting quality criteria , assuring excellent services for the benefit of exhibitors and visitors .

In this issue :

Far left , top : The greenest bulb in the box , pages 20-21
Left : CES 2023 , pages 18-19
Far left , bottom : Ukraine , pages 26-27
Left : The China rebound , pages 40-41
UFI President : Michael Duck UFI Managing Director / CEO : Kai Hattendorf UFI Head of Global MarComs , Mina El Fazazi
17 rue Louise Michel 92300 Levallois-Perret Fran Tel : + 33 ( 0 ) 1 4639 7500 Fax : + 33 ( 0 ) 1 4639 7501 Email : info @ ufi . org Website : www . ufi . org
UFI Asia / Pacific Regional Office : Suite 4114 , Hong Kong Plaza 188 Connaught Road West Hong Kong , S . A . R Tel : ( 852 ) 2525 6129 Email : asia @ ufi . org
UFI Middle East / Africa UFI MEA Office Info Salons Middle East Office Sheikh Zayed Rd City Tower 2 , Office 2001A PO Box 58580 Dubai , United Arab Emirates Tel : + 971 ( 0 ) 4 331 7180 E-mail : mea @ ufi . org
UFI Latin America Corferias Cra 37 # 24-67 Auditorium Second Floor Bogota , Colombia Tel : + 571 3445486 E-mail : anamaria @ ufi . org
The opinions and views expressed in Exhibition World do not necessarily reflect UFI policy or position .
NEWS & OPINION
5 Editor ’ s Note
6-7 Global Update
9 UFI : Kai Hattendorf shares five themes shaping 2023 and beyond
INSIGHTS & INTERVIEWS
20-21 The greenest bulb in the box The Bulb ’ s Selina Donald is making sustainable changes to mega events
29-31 Big interview Michael Duck tells EW about future priorities for UFI and his company
50 Not my job ? Mash Media MD Julian Agostini talks responsibility and visitor engagement
FEATURES
18-19 Stateside with Stephanie EW investigates CES 2023 at Venetian Expo Las Vegas
24-25 Event tech EW rounds up the best in current event tech news , and ExpoPlatform shares its latest data
26-27 The show must go on Ukrainian organiser Premier Expo shares with EW how the company has kept the trade show torch burning even during times of war
40 - 41 The China rebound Paul Woodward offers some insights into the fast-moving curve that is China ’ s market
THINK TANK
10 Dealmakers Steve Monnington casts his eye over the M & A landscape
22 Recruitment Trevor Foley anticipates some new trends for early 2023
39 Talent magnet The Exhibition Think Tank shares the work of its focus group which worked in 2022 on the challenge of attracting
www . exhibitionworld . co . uk Issue 1 2023 3