Sustainability |
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it ; maybe we ’ ll start to see brands doing fewer but higher quality events . |
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opportunity they ’ ll ever have to showcase their creativity and innovation . Unilever ’ s CEO once said that sustainability is innovation spelled differently – I think that sums up the opportunity at our fingertips .
We have the opportunity to transform the way that we think and innovate in a more sustainable way which will impact future generations , make us healthier , and the world better . Businesses need to grasp this opportunity now while they can be at the forefront of it . We ’ ve had the industrial revolution , the digital revolution , and now we ’ re moving into the sustainable revolution – businesses that don ’ t get on board with that will be left behind .
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CO : As we return to in-person events , virtual and hybrid events have been on the decline . Is this a missed opportunity for sustainability ? SD : With hybrid , you really can ’ t make in-person meaningful connections . A whole room , or stadium , of people creates a boost like nothing else .
I don ’ t believe everything should be hybrid or digital because only being in front of a screen is soul destroying .
Post-pandemic , we ’ re seeing a lot of noise and in-person events are beginning again . This is great , but for sustainability purposes we might need to consider scaling back – it ’ s about quality not quantity . The recession might contribute to
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“ Businesses should reframe sustainability as the best opportunity they ’ ll ever have to showcase their creativity and innovation ” |
CO : How do we keep our audiences engaged with sustainability as more than a buzzword ? SD : We keep people switched on by making sustainability fun . I recently attended a paperless event where the technology was interactive When attendees touched their lanyards together , it swapped their contacts and emailed them to the attendees at the end of the day . Not only was it sustainable as they ’ re reusable event-to-event , but bashing the lanyards together was really fun !
There are other ways to implement fun . I ’ ve been to several events which incorporated things like straws made from avocado seeds or stands built from cardboard – objects that create a narrative that makes sustainability fun , engaging , and educational .
Sustainability can be as small as the food you provide at your events , to the entire set and stage . Overall , it ’ s about communication and doing what you can .
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