NEWS
“ Mission Statements are culture killers . Someone somewhere believes that culture can be bottled and turned into a predictable cliché . It can ’ t be . it is unlikely that it can be articulated at all .
Mission Statements are the living antithesis of a successful company culture .”
CloserStill and Nineteen group chairman Phil Soar
£ 9.4bn
Generated in trade by the UK exhibitions industry last year , according to the latest Economic Impact Study from the Events Industry Alliance ( EIA ).
106,131
Visitor numbers hit the highest ever recorded for the six-day Motorhome & Caravan Show at the NEC , Birmingham .
Trade show transformation specialists launch Flip
6,000
Stylists and salon / barber shop owners expected to attend the first edition of Assembly Events ’ HairCon at O2 Victoria Warehouse , Manchester next summer .
Fresh from delivering over 180,000 visitors and 2,200 + brands for leading consumer electronics show IFA Berlin , UK-based event changemakers Oliver Merlin ( pictured ) and Shelley Morgan have announced the launch of an event innovation agency , Flip .
With over 30 years experience between them , the duo decided to officially launch Flip , after working on a series of event transformation projects for companies including Clarion , Hyve , Financial Times and Ascential Events .
“ Even before the pandemic , the event medium and consumer expectation of a trade show were rapidly evolving , leaving some shows in slow decline and potential launches stuck in the research stage ,” commented Merlin . “ That is why we have launched Flip , so we can continue to use our expertise and ferocious drive to help event companies large and small to flip their brands , launch new products and grow their revenues .”
From exhibition rejuvenations to show launches and global event strategies , Merlin says Flip is already working on a number of projects for 2024 and is “ excited to be able to offer our event innovation services to event organisers across the globe ”.
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Venues taking part in this year ’ s event industry charitable event One Day At Christmas – ExCeL London , Business Design Centre , the NEC , SEC Glasgow and Farnborough International .
100,000
The number of trees to be planted by the end of 2024 as part of a new partnership with Coventry Building Society Arena and sustainability platform SKOOT .
Winter — 07