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How to write SEO-happy event website content
ASP ’ s marketing specialist Katie Morris reveals her top tips for creating content that is perfect for SEO
While SEO is an extensive subject , the one area that the search engines consistently value is good quality , relevant , well-written and optimised website content . Here are our top tips on how you can ensure you have this on your event website :
Step One Review your competitors ’ content A key starting point is to plan out your homepage by reviewing your top competitors for your target keywords and seeing which ones they may have missed . While this should be a great source of inspiration , now you have the job of writing great content . Here are some key things to remember :
• Write for the visitor , not the search engine .
• Include the information visitors would expect to see .
• Pre-empt their questions and answer them on the page .
• Be benefits-led and understand what the visitor is looking for on your page , product , or service .
• Remember , you are looking to entice the action , so ‘ interesting but incomplete ’ content is OK .
Top Tip : Create a simple content spec for your copywriters by using www . frase . io which will take out the guesswork . Create a content brief to include :
• Guidelines – word count etc .
• People Also Ask ( from Google results )
• Topics – collated ‘ topics ’ that are included on competitors ' pages .
• Headers – H1 , H2 etc headings
• Questions – questions answered on competitors pages
• Statistics – stats used on competitors ’ pages
• Hyperlinks – 3rd party pages linked to by competitors . Add target keyword ( s ) - Let Frase . io do the hard work and collect results for the top 20 Google search results .
Step Two Optimise the content on your key pages While it is possible to optimise a page ‘ by hand ’, www . frase . io makes this job much easier by dynamically comparing your written content to your top 20 competitors and advising on the words or phrases that may need to be added to your page . Although other tools are available , we recommend optimising all your top pages using a tool like www . frase . io .
Should you use AI to write content ? Use AI writing tools sparingly . As Google can penalise websites that over-rely on unedited AI content . AI writing tools can be a great way to generate ideas and save time , but the best content is written by humans who can understand the needs of their audience and create content that is both informative and engaging . l Keen to know more about creating the perfect SEOhappy event website ? Request a demo today at www . asp . events / en .
Step Three Write regular blog posts or articles to support your key pages Search engines greatly value good quality , relevant and well-written website content , and one very effective way of further optimising your website is to write regular blog posts / articles that support your main website topics . Here are some top tips for blog posts / articles that will help your website SEO :
• Publish regularly - preferably one to two times a week .
• Answer questions - use your blog posts to answer questions and add value to your key pages . For example , if you have a page on ‘ baby cots ’, write a supporting blog post on ,‘ how to get your baby to sleep ’.
• Link to related pages – so in the above example link to your ‘ baby cots ’ page .
• Target keywords – find relevant keywords to target with search volume within the post .
• Format well – remember that people like to skim read , so ensure that your post is formatted well so paragraphs are not too large and use elements such as bullet points to break up the text .
• Use images – relevant images can make a post more engaging and heal to break up the content so it ’ s easier to read .
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