Dealmakers
Rookie ’ s home run
Steve Monnington of Mayfield Mergers sees an inspirational M & A session turn to earnouts of up to £ 50m
In 2007 , Simon Burton invited Mayfield to run a seminar on M & A in the events industry at his Exhibiting Show . One of Simon ’ s team ( then aged 20 ) saw our session and in his own words : “ the presentation opened my eyes to the idea of building and selling events . As a rookie in the industry I had been excited enough to sell space and work on other people ’ s events , but after the seminar I knew that if wanted to make real money I had to own my own business . Working under an entrepreneur like Simon made it all very clear – I wanted to launch , grow and then sell .”
Hyve to acquire 121 Group That rookie was Toby Duckworth who , along with fellow shareholders Pablo Martin , Leo Stemp and Charlie Hastings , founded 121 Group seven years later in 2014 and have now sold the business to Hyve Group using Mayfield as advisors . 121 Group organise invitation-only investor introduction and deal sourcing meeting programmes for the mining sector in Europe , USA , Asia and South Africa . They have created events where corporate participants have an obligation to market their businesses globally to investors . In addition , the group runs an investor relations service for mining companies including The Assay – an online information and marketing site for the sector . The associated products provide additional touch points with clients helping 121 Group to grow into an established provider of marketing services for small-mid cap mining companies looking to raise capital . The transaction with Hyve , which includes
earnouts for the years to March 2023 and 2024 , is worth an estimated £ 40m to £ 50m .
In 2018 , Hyve acquired Mining Indaba from Euromoney , taking ownership of the leading event dedicated to mining in Africa . The acquisition of 121 Group expands their mining investment exhibition interests globally and , together with Mining Indaba , creates an omnichannel platform for African mining and investment communities .
Clarion partners with Consero Clarion Events has announced it has partnered with Consero Group , a market leading provider of in-person and digital one-to-one forums and boardroom-style roundtables in the legal , human resources , procurement , customer experience and technology markets , for senior corporate executives across the USA . Last year Clarion acquired Quartz Events who produce invitation only executive summits in North America in 12
sectors ranging from cybersecurity to logistics , procurement and finance . Whereas Quartz ’ s events are largely transactional ( buyer meets seller ), Consero ’ s are more peer to peer giving insight into corporate spend and digital transformation . The acquisition is a continuing strategy of integrating new and evolving models with a targeted focus on connecting buyers and sellers through meaningful meetings .
The Quartz business has grown significantly in the year since it was acquired and their model has been applied to several of Clarion ’ s existing sectors . Consero also brings several new opportunities for Clarion in North America and potentially globally . The founders of both Quartz and Consero have retained significant minority stakes , a partnership approach that is logical given that these represent a new but rapidly developing business model for Clarion .
08 — Winter