DEN Tech Summit |
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That ’ s why physical conferences will survive , but in a different format .”
A platform for excellence Platforms were given a forum to talk about how they interact with their clients to create successful hybrid events during the second day of the summit .
Tech platforms said they needed to be involved on a wider scale within event organisers ’ plans , adding that the data insights they provide should be a big draw .
Lionel Scurville , account executive at Hubilo said : “ Some really good points were raised about feeding into event organisers ’ creative plans . You should be looking at trends , looking at the metaverse , looking at AI .
“ Those are the next steps that we ’ re going to experience in this industry .”
Scurville joined Chris Mitchell , VP of global operations and customer
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services , at Notified ; Andy Johnston , visual conference BDM , at ON24 ; and Bo Shields , co-founder and platform director of Totem to discuss what role tech providers will have in the future of events .
Platforms and organisers discovered they could learn from one another . Emily Smith , marketing director EMEA at ON24 , said : “ There ’ s a lot of lessons we ’ ve learned both as event organisers and tech partners , specifically around how best to run a live event .
“ There are definitely some disruptive technologies out there at the moment that are bringing physical and digital worlds closer together and designing kind of channels specifically for virtual audiences as well as physical audiences .
“ So it is really interesting to learn from each other and understand what everyone ’ s gone through the past 18 months or so .”
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Food for thought The key goal of the event was to collaborate to create better virtual and hybrid events . With attendees , speakers and vendors alike interacting with one another in a space designed for honest conversations about the roadblocks in our industry .
Narmeen Kamran highlighted the importance of interweaving the two experiences in a hybrid event , using close collaboration with the tech platform . “ Really you want to create a separate
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schedule for your virtual and in-person events . But it ’ s equally important to ensure they interlink ,” she said .
Some of the best practices included ignoring the platform , focusing on the event itself and working backwards according to Gavin Newman , CEO , ivent . Newman said : “ Imagine you ’ re running an in-person event , what happens at it ? It ’ s then our [ tech partners ] job to translate that into a digital event .” EN
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Winter — 41 |