Exhibition News Supplements EN Indys Winners Book | Page 12

BEST BRAND EXPANSION Cake International on Tour - ICHF Events: Cake International on Tour epitomises brand expansion, they have taken an internationally renowned brand and created an equally compelling event which saw its main trading day (Saturday) sell out! The opportunities for further brand expansion are limitless and they are actively seeking out prospective destinations for 2020 and beyond. Cake International on Tour shows how you can take a well-established brand and diversify into new territories for both commercial and industry gain. Judges comment: A well thought out spin off that was in demand, paving the way for more events. The event sold out and used excellent social media engagements to drive visitors and all this in less than 6 months from launch Highly Commended: FutureScape Spring - Eljays44 SPONSORED BY: