Exhibition News Supplements EN Indys Winners Book | Page 12

BEST
BRAND
EXPANSION
Cake International on Tour - ICHF Events: Cake
International on Tour epitomises brand expansion,
they have taken an internationally renowned brand
and created an equally compelling event which saw its
main trading day (Saturday) sell out! The opportunities
for further brand expansion are limitless and they are
actively seeking out prospective destinations for 2020
and beyond. Cake International on Tour shows how you
can take a well-established brand and diversify into
new territories for both commercial and industry gain.
Judges comment: A well thought out spin off that
was in demand, paving the way for more events.
The event sold out and used excellent social media
engagements to drive visitors and all this in less than 6
months from launch
Highly Commended:
FutureScape Spring - Eljays44
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