Exhibition News Supplements EN Indys Winners Book | Page 10

BEST MARKETING CAMPAIGN Irn Bru Carnival - QD Events: The 2018-19 IRN- BRU Carnival marketing campaign delivered a record audience of 163,123 visitors – the highest visitor numbers since 1999 – and its highest ever net ticket revenue of £1,576,716. This was achieved by understanding the needs and expectations of its visitors and reviewing previous campaigns to make strategic adjustments. In doing so, QD Events delivered a campaign that comprised print, outdoor, broadcast and digital media as well as PR and social media, and focused the campaign on the elements that would deliver the target footfall and revenue, as well as a first- class visitor experience. Judges Comment: The team set out clear objectives on growth and experience and delivered on all fronts, re-invigorating an event that has been a mainstay of Glasgow for many years and delivering excellent results SPONSORED BY: