Exhibition News Supplements EN 30 Under Thirty 2018 | Page 18

30 UNDER THIRTY  Mehram Sumray-Roots YADA Event Technology, product director and co-founder “Mehram Sumray-Roots co-founded YADA Event Technology Limited three years ago when she was just 22 years old. From a start-up of just her, the company has now grown to four full- time employees and she now also sits on the board of four companies in the Expede Group.” In five years’ time: YADA will be eight years old and will be the definitive event technology platform that is used by every event - from a wedding or private party to a giant festival or exhibition. The platform will have evolved and include new and improved features and the number of users and the number of events we work with will have grown exponentially. Lucy Taylor ExCeL London, Event Manager “Within nine months Lucy was promoted to event manager and is now managing events for 4,500+ delegates, exhibitors, contractors and visitors on a weekly basis. As a direct result of Lucy’s dedication and reputation amongst the team she was tasked with managing one of the most complex and high risk events ExCeL has ever hosted: The Formula 1 Powerboat Racing event. In five years’ time: My ambition is to manage a successful team of people as a senior event manager, and to one day work on the Olympics! 18 Alice Walker Freeman EMEA, Exhibitor Sales Supervisor “Alice has consistently gone above and beyond for the organisation, demonstrating her strong work ethic. She motivates and supports other employees and is a member of the industry-wide Women in Exhibitions Network. In five years’ time: I would like to be the manager of the exhibitor upgrades team which I have recently been promoted to supervisor of. I thrive on success and enjoy most being within a well driven team who are making a massive impact on the sales figures for Freeman. Haydn Williams Clarion Events, Marketing Manager “Haydn is an outstanding example of a passionate, driven digital and in particular social marketer. In the last 12 months he has elevated the level of digital and social marketing across the portfolio he works on.” In five years’ time: I will be looking after my own portfolio of events and leading a team who enjoy doing things differently. This team will be built of people who are excited by new ways of marketing, who embrace new ideas and get bored doing things the same way over and over again. 2018 | exhibitionnews.co.uk