ORGANISERS
Patsy Kensit Ruby Wax Louise Minchin Professor Tim Spector audience . Critical to their venue choice was capacity to hold dozens of workshops and six theatres of content . Visitors will pay an additional fee to their ticket price to attend sessions with speakers ranging from BBC newsreader Louise Minchin to Eastenders actress-turned menopause campaigner Patsy Kensit , and from comedian Ruby Wax to Professor Tim Spector - the researcher behind the ZOE Covid study .
“ We ’ ve curated the programme so it ’ s quite
Postcards from Midlife Live
“ They have had about 4m downloads in the last couple of years . I watched that growth and thought it was interesting and would make good business sense ”
exclusive in terms exhibitors . “ We really think it ’ s important to get the right exhibitors to match the visitors . So , year one will be small and beautiful and from there , we ’ ll be able to grow .”
Despite the modesty ,
Cooper clearly has her eye on future growth .
With dog ownership booming – especially since the pandemic – and a growth in younger dog owners – Cooper has tapped into a lucrative market .
Postcards from Midlife Live will cover a diverse range of topics including areas focusing on careers , family , finance , family , relationships , health and nutrition . The event , taking place at the Business Design Centre from 19-20 May , will have sessions from more than 70 world-class speakers and celebrities , as well as a selection of immersive workshops .
Hosts of the award-winning podcast , Trish Halpin and Lorraine Candy will be recording live interviews with the UK ’ s most famous and fabulous midlife celebrities including Sadie Frost and Ruby Wax . Patsy Kenist will be talking about her amazing life story . Louise Minchin will host a session on overcoming fear . Award-winning chef and Great British Menu host Andi Oliver will be speaking about family and friendships . There will be a pamper zone for visitors to relax , a bookshop with exclusive author signings and wine bar providing refreshments throughout the day . l Register to attend at https :// postcardsfrommidlifelive . co . uk /
The inaugural one-day DogFest attracted 5,000 visitors and growth was exponential . Last year they launched seven shows with plans to expand to eight or nine shows in the next year . They also run the B2B Vet Festival and a series of other canine events from walks to awards .
Their engaged community of dog-lovers keeps the brand ’ s community alive year-round – which they are hoping to replicate in the midlife market .
Whist the messaging may be tricker - she thinks their use of influencers and celebrities , as well as expert masterclasses and a high-end feel will encourage visitors to want to share their experiences of the show .
Cooper ’ s mind is obviously already bubbling over with more ideas to tap into this audience , but for now she ’ s staying tight-lipped on her exact plans .
“ It ’ s captivating , women ’ s lifestyle events , and that could be B2B and B2C , whatever those opportunities are will be our focus . So we ’ ve got the pet division , and then the women ’ s lifestyle division .”
56 — Summer