CORPORATE COMMUNICATIONS |
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Big Data LDN 2022 |
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stories from our shows everywhere . RX is our show brands , and our show brands are RX .
Our rebrand has been a unifying experience for our company . The best feeling is seeing our people proudly sharing our stories on their own social networks . That for me is the definition of success .
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What changes to wider marketing strategies do you see coming down the line ? If digital transformed how we do marketing , then sustainability will be critical to a whole new generation of consumers and customers . Marketing campaigns of the future will be rooted in sustainability and exhibition companies will need to walk |
the talk internally if they are going to do it externally . Brand choices in the future will be made based on a brand ’ s environmental impact and its diverse and inclusive customer base .
Customer data privacy will become an even hotter topic and what we ’ re doing as an industry to protect that data will be key – especially
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as it relates to marketing and how we communicate with customers about how we use their data .
What do you think the most important features are for corporate communications managers at exhibition organisers ? Be open , be flexible , be collaborative and always be on the lookout for the stories that bring to life what you do , with purpose . This industry is so diverse , we touch every sector out there , with people of all backgrounds working together . You can really make a difference by sharing experiences and bringing your company culture and purpose to life to raise your brand awareness . Oh , and embrace change . It makes you stronger without doubt .
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Summer — 39 |