CORPORATE COMMUNICATIONS
“ The best feeling is seeing our people proudly sharing our stories . That for me is the definition of success .”
wanted our brand identity to reflect this , and to highlight both the enduring power of face-to-face shows and the exciting opportunities of digital for our customers and to attract new skills into the business .
What difference has the rebrand from Reed Exhibitions to RX had , both within the company and wider perception ? How do the individual portfolio brands and RX brand sit together ? Before joining RX , I had spent over 20 years working in marketing and
Above : World Travel Market ( WTM ) London 2022
Above : RX ’ s Cannes Yachting Festival
communications , primarily in the advertising media industry . I lived through a huge digital transformation of that industry with Facebook , Google and others really flexing their might in the advertising space . It was incredibly interesting for a communications specialist because we had to completely rethink our advertising and media business .
Accommodating these big new players demanded a real shift in internal culture and behaviour both internally and how we presented ourselves externally . I find a lot of similarities in the shift to digital in the exhibitions industry and so that was our starting point for the rebrand .
Historically there had been a disconnect between RX and the show brands . The pandemic made it clear that all our events could , should and in the end did , align on messaging to customers and so the goal was to carry that unification and integration into the future .
At RX we ’ re developing digital platforms centrally to the benefit of all our events ; sustainability , inclusion and diversity are important to all our events and to our customers ; and we have great stories to share globally .
My goal was and is to join up all those dots , talk about RX as an amazing place to work and that if you do come to work at RX , whatever your sector passion , you will get a diverse experience , and opportunities right around the world . Let ’ s not forget we ’ re a part of RELX too , with even more opportunities for career progression in different industries . And it ’ s working . When I joined , we had 90,000 followers of RX external corporate channels , today we ’ re at about 250,000 followers . We create original RX content , and we share
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