CONTENTS
36
Brand ambition Meet the global head of corporate communications leading RX ’ s brand overhaul
Summer
18 Cover feature : Dream machines ? With machine learning and generative artificial intelligence booming , how can chatbots improve workflows for exhibition marketers and what are pitfalls to look out for ?
44
Wrappers ' delight FESPA ’ s WrapFest launches at Silverstone
22 Supercharged by AI Tag Digital has used the power of AI to supercharge the marketing powers of some of the world ’ s biggest shows
25 Preaching to convert Strategic marketing adviser Karin Hausmann helps businesses deliver millions of pounds of extra value by improving their lead-to-sale conversion rates
54
Meet in the middle Find out why midlife women are a lucrative opportunity for Touchpoint Live Media
62
EN Awards Everything was more than Alright for the exhibition industry ’ s celebration of the year
Summer — 03