CASE STUDY
Hyve ’ s fashion trade show Pure London scooped Best Trade Show Marketing Campaign for its July 2022 campaign – the event ’ s first edition since the pandemic . But how do your create an award winning campaign ?
Hyve fashion portfolio marketing manager Jen Shutter says her team met all four key objectives that they set out with at the start : hit the pre-registration target ; revamped its ESG strategy ; built reach and delivered an unforgettable visitor experience . She says the Pure London social media following has “ skyrocketed ” since last year and continues
Pure gold
EN reporter Joe Gallop speaks to the organisers of Hyve ’ s Pure London to find out how record-breaking results led to them winning Best Trade Show Marketing Campaign at the EN Awards 2023
to grow day by day .
The event ’ s campaign was further recognised at the awards with marketing executive Fran Lister winning silver in the Best Newcomer category .
A bold return Hyve event director Gloria Sandrucci says it was crucial for the show to have a
“ The more knowledge you have about the people that you ’ re marketing to , the more likely your campaign is going to be fool proof .” completely new look after missing four editions during the pandemic : “ It was so important for us to be back , but be back in a bold way .”
The rebrand of Pure London ’ s website , using bright , vibrant , forecasted trend colours helped reenergise its audience who were longing for the return of face-to-face events .
“ Each of our channels in
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