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How your event speakers and AI can greatly improve your SEO
Jon Benjamin , CEO of awardwinning event website specialist ASP , gives the lowdown on how speaker content can greatly increase your search engine ranking
When leveraged correctly , content particularly that produced by speakers , can be a fantastic resource for improving your event website ’ s SEO . Speakers allow event marketers to generate unique and engaging content , which is key for attracting more organic traffic to websites .
Through our research and studies with our speaker and content management partner Sessionboard , we have seen that by optimising content with SEO best practices , such as using relevant keywords and creating engaging meta descriptions , we can significantly boost an event website ’ s visibility and search engine rankings .
The key to unlocking speaker content potential ? It ’ s well-crafted biographies within speaker profiles . They play a crucial role in optimising these pages , which drives traffic from people interested in those speakers . Many of whom may never have even heard of your show before .
To those of you who already feel like you are busier than an Amazon warehouse worker at Christmas , you will be glad to hear that AI can be the antidote for taking away the pain of the arduous task of optimising all your speaker profiles .
AI antidote AI enables speakers to easily create engaging and unique biographies , which is essential for SEO . The trick is to ensure that AI is using lots of lovely SEO attention-grabbing keywords . This process significantly enhances their appeal to both your audience and search engines .
To craft an engaging speaker profile for your website using AI , you start by providing the AI tool with clear instructions .
For example , AI Instruction : I am looking to write a unique speaker profile page for my profile at the XYZ event . Rewrite the following information from my LinkedIn profile ,
making it relevant to the XYZ event and highlighting suitable experiences and expertise .
Well-written session synopses are pivotal in enriching the agenda for visitors . They serve as an excellent source of content for strategic SEO . These synopses can be distributed across the website , not only to provide detailed information about each session but also to incorporate relevant keywords that enhance the site ’ s search engine visibility .
Below are some top tips on how you can leverage AI to write the perfect SEO speaker session descriptions :
• Provide your AI with context , such as the session ’ s topic , the speaker ’ s expertise and the intended audience .
• Emphasise the need for engaging and accessible language . The AI should generate content that is not only informative but also easy to read and engaging for a diverse audience . This includes using layman ’ s terms for complex topics and incorporating a storytelling approach to make the content more relatable .
• Instruct the AI to incorporate relevant keywords naturally . These keywords should be aligned with what potential attendees might search for , boosting the SEO potential of each session description .
• Brief your AI to include practical information , such as the session ’ s time , duration , and any special features or interactive elements .
If you follow the above , you can ensure that your speaker profiles are working as hard as they can to ensure your event website is seen by those who matter .
l Find out more at www . asp . events
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