TALENT AND RECRUITMENT
Queues outside Olympia London
Sharpest knife in the drawer
A new visitor acquisition strategy gave Clarion ’ s Top Drawer a sharp year-on-year increase in footfall
Top Drawer welcomed international and UKbased visitors , ranging from department stores and museum shops to independent boutiques , hospitality specialists , and garden centres to Olympia London for three days in January .
Clarion Retail ’ s strategy to draw in new visitors saw 58 % attending for the first time . There was further success seen in individual target sectors , with a 16 % increase in department store buyers , and 4 % increase in independent retailers attending . Half of the show ’ s 500 brands were exclusively exhibiting at the event with 25 % making their show debut .
Show manager David Westbrooke said : “ The feedback we ’ ve had from visitors and exhibitors alike has been universally positive - with particular mention given to the quality this
50 — Spring November — 50