The platform has unilateral support from its defined seven core sectors and the four key industry communities , which it will signpost all visitors to : trade associations , support organisations , industry media publications and 10 UK university event faculties – see www . thepowerofevents . org

It is designed not to duplicate or compete with any other existing association

or organisation ’ s activity – rather showcase them with a full profile and link to their dedicated sites .

So what ’ s the need for The Power of Events ? The pandemic highlighted a huge challenge the industry has always had – how do we describe our events industry - its multiple sectors , the communities that are at its foundation , its contribution to the UK economy and society ?

Now is the time to help make the whole industry across the various sectors fully aware of the bigger picture . Consequently , it can be also used by those with the remit to showcase this to external media , government , investors , grant holders

Rick Stainton

and most importantly the future generation of event professionals .

One key benefit is to help secure the best future talent for our industry , ensuring we are best positioned and considered versus other competing industries . University graduates and school leavers can explore

the events industry - its br37eadth of opportunities and the various communities that can facilitate their integration to becoming an event professional . Universities inform us that only about 40 % of event graduates enter the industry – the need and opportunity is clear .

There needs to be an understanding of our broad range of job roles deployed across all sectors . Currently academic institutions do not have an accepted model or robust data to present the industry ’ s sectors or the supply chain , as a tool to attract talent and use in their course modules . Indeed most say the majority of applicants see either running a major music event or a wedding as core to the industry – it is clear a broader and more accurate knowledge base is needed .

The vast majority of the industry is made up of SMEs , underpinned by an essential freelance network who often work across all the seven core sectors , working across an expansive variety of event types and sectors . Leveraging the power of this unity boosts demonstrable economic and cultural impact – offering a boot for those lobbying government , seeking investment and attracting talent – effectively presenting the power of the UK events .

Spring — 37