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Runaway success The National Running Show once again featured household names in the running world , including the fastest British woman in history Dina Asher-Smith , Scottish Olympian Eilish McColgan and legendary hurdlers Colin Jackson CBE and Kriss Akabusi MBE .
Raccoon Media Group ’ s portfolio director Nathalie Davies says they could not have hoped for a better event to kick off the year .
“ It felt like the running community was back to full strength and there was an incredible buzz in the air ,” says Davies . “ Last year we had to check Covid passports and everyone wore masks , which obviously put some people off . This year however we were able to see the smiles and join in the hugs and highfives . The aisles were full and exhibitors were rushing to get more stock overnight to satisfy demand . Given the current economic climate , we ’ re proud that this event has given a much-needed boost to some companies who have struggled to find new customers over the past year .”
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Planting a legacy Raccoon ’ s mission to be zerocarbon by 2025 was a focus at the show with visitors and exhibitors encouraged to consider the environment with their attendance . The average carbon footprint per visitor has been reduced by over 30 % year on year from 23kg to 16kg CO2e . |
Raccoon also says it has planted 5,000 trees by working with Earth Runs , an organisation that encourages people to get active by rewarding them by planting trees .
Some of the profits from this year ’ s event went to
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offer community grants to running groups across the country and to Birmingham Children ’ s Hospital . Each day the show was opened by a family that had been treated and supported by the hospital . Other responsible features of the event included |
1,200 pairs of trainers recycled , boxes of secondhand apparel collected by Collection4Clothes and an estimated £ 500 worth of items donated to a local foodbank .
Raccoon Media CEO Mike Seaman said the event was
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