Virtual reality technology company , eyeora , has launched a ground-breaking social VR platform to bring the metaverse to the masses by making it easier , cheaper and quicker for anyone to create , share and monetise VR content and experiences .
The tech start-up has already been implemented in live exhibitions as well as other B2B and entertainment settings and say their cloudbased platform is not just for virtual and hybrid events but can complement physical shows .
The platform is designed as a turnkey app which they say means anyone – regardless of technical skill or coding expertise - can become a VR content creator , using simple drag and drop functionality .
Accessed through an iOS or Android mobile app , PC desktop or VR headset , eyeora lets users self-manage and monetise virtual ‘ rooms ’ in the metaverse . Consumers ,
Eyes on the prize
Tech start-up eyeora brings virtual reality events to the masses with it ’ s free app that can take live exhibitions to the metaverse – adding gamification and healthy profits
content creators , artists , entertainers , influencers , athletes , businesses and brands can create their own 3D life-like avatar , customised VR rooms , 360 video content and host immersive events and experiences in the metaverse , then publish content directly to eyeora ’ s social VR app and to multiple headsets .
Daniel Corazzi , CEO and founder of eyeora , says : “ The birth of the metaverse means we ’ re going to see a paradigm shift in how we share content , socialise and communicate with each other in more immersive ways . Eyeora not only provides a destination for people to enjoy immersive entertainment experiences and events , but an easy and affordable way for everyone to create , share and monetise content in the metaverse .” eyeora already has the backing of high-profile entrepreneurs in the tech , music and entertainment industries . Artists and companies already using the platform include CeeLo Green , Ro James , Bridget Sarai , Dontae Winslow , Avehre and the BBC .
There are many benefits for exhibition organisers , Corazzi says – firstly in offering cheaper options to virtual or hybrid events in the metaverse – but also in being able to gamify the live event experience .
Organisers can add on headsets and VR room perks in higher tier ticket options , creating added incentives for attendees to buy tickets .
Other uses include holding keynote speeches in hologram form with attendees interacting virtually in the metaverse .
The platform can also be used to generate additional revenue streams through sponsored virtual rooms . Automated ads and event sponsors can populate virtual rooms , generating extra revenue .
VR competitions can be added to physical or virtual events creating excitement and new ways to network . Branded mobile insert VR headsets can be included in events goody bags , giving attendees the ability to view VR content from the show and creating a memorable post-event experience that is great for marketing they say . EN
September — 29