Exhibition News September 2022 | Page 47

Go Organic

ASP ’ s CTO Dan Pacitti and Max Your Web ’ s Jon Monk reveal why organic SEO over paid-for adverts is the key to creating and maintaining a healthy event website .
If you are looking to drive more visitors , tickets sales and sign-ups from your event website , then increasing your visibility in listings within search engines like Google is critical - and organic search engine optimisation ( SEO ) is the way you do this .
What is Organic SEO ? Put simply , organic traffi c is those visitors that land on your website from unpaid sources . With relevant and quality content , organic SEO will generate more clicks and organically help you to grow your audience at no additional cost .
As users read useful content that solves their problems or answers their questions , it builds greater trust among users . When you match keywords to user intent , that means
that the user will fi nd you more consistently the longer they search .
Organic vs Paid For When you search on Google ( or the other search engines ) you will be shown several results , some of these are ‘ organic ’ and some ‘ paid ad ’ search results .
According to GroupM UK and Nielsen 94 % of the clicks from search engine results clicks go to the organic results , with only 6 % to the paid search ads .
So , you could pay for ads but still only receive a small percentage of the traffi c available , whereas if you optimise your website using SEO you could receive higher levels of search engine traffi c , without the ad costs .
How do I make organic SEO and use it to increase website traffic ? 1 . Use long-tail keywords 2 . Consider infl uencer marketing 3 . Leverage on-page SEO 4 . Find and remove non-performing conten 5 . Become a guest blogger 6 . Create video content on YouTube 7 . Promote your content on social media 8 . Answer questions on Google ’ s People
Also Ask
Keen to know more about SEO or ASP ? Go to www . asp . events today .
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