Exhibition News September 2022 | Page 3



Group strategy director Jessica Natinsky tells Emily Wallin how Hyve Group ’ s omnichannel approach is helping the company return to full strength-to-face events rise to the top


23 Raise the game Sophie Ahmed , senior vice president of market strategy at online event platform Hubilo , looks at the ways tech can enable and enhance live events


Tarsus Group CEO Doug Emslie makes time for EN in between running 180 shows across 20 countries and running a 96-mile across the Highland Way
41 Futureproofing exhibitions Ignition CEO Sam Rowe says the highlycreative virtual solutions developed during the pandemic can help exhibitions tackle sustainability and create traceable ROI , but how will the hybrid ecosystem be impacted by the metaverse , VR and holograms ?
50 Change is inevitable FFair CEO Adam Jones says narrowminded individuals will stifle progress unless we embrace change


ExpoPlatform founder Tanya Pinchuk says that whilst the purely virtual bubble may have burst , innovation can help face-to-face events rise to the top


We celebrated the very best suppliers supporting the exhibitions industry at the EN Supplier Awards at AFC Wimbledon on 11 Aug
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