Exhibition News September 2022 | Page 26

TECHNOLOGY

On track

Event management software provider VenuIQ started out following the movements of visitors around exhibition halls using Bluetooth . Now the tech has rocketed into hyperspeed . After requests for front-end apps they are now able to combine tracking with pre and post-event engagement to give organisers precise data on exactly where and how to improve
Luke Buckley

VenuIQ relies on Bluetooth beacons to follow visitors around events . The technology bypasses the need for users to allow Bluetooth access but means exhibitions organisers can follow the movements of every one of their visitors –

26 — September