Several of the transactions that have been announced in the last month show a continuing appetite for both strategic tie-ups and digital businesses . Emerald and Comexposium have created a strategic partnership for the launch of SIAL USA . Sial , the largest brand owned by Comexposium , will take place alongside Emerald ’ s International Pizza Expo and International Artisan Bakery Expo . It ’ s not every day that we see two major organisers collaborating in this way , but most of Emerald ’ s business is in the USA , one geographic market where Comexposium are underrepresented . In China , GL Events has invested in a 10 % strategic stake in Northstar Convention Group which manages 20 convention and exhibition venues totalling over four million sqm including the China National Convention Center and Beijing International Convention Center . They have also organised many events over the years including the 2014 APEC Summit and the 2016 G20 Hangzhou Summit . GL are one of four investors , each of which will hold a 10 % stake but are the only one with an |
event focus . This follows GL ’ s tie up with Nexus Point , an Asian private equity fund with a focus on strategic opportunities in China , earlier this year which will see Nexus Point invest up to € 192m (£ 163m ) in GL Events Greater China over the next two years .
Strategic alliance Staying with China , Messe Frankfurt have signed a new strategic alliance with the Tianjin Commission
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of China and the National Convention & Exhibition Center ( NCEC Tianjin ) to expand exhibition business in Northern China with more international branded trade fairs . The Auto Maintenance and Repair Expo ( AMR ) will be the first trade show organised by Messe Frankfurt at NCEC in 2022 . Having had to rely on digital revenue during the pandemic , it ’ s unsurprising that mainstream live exhibition businesses |
have been focusing on the acquisition of digital businesses as well as traditional exhibitions . ‘ Omnichannel ’ is one of the buzzwords that will be increasingly used post-pandemic and the acquisition by Tarsus of BodySite Digital Health , a digital patient care management and education platform , is intended to fast-track Tarsus Medical ’ s omnichannel strategy . The aim is to provide digital services and products |
08 — September |