Will any of your shows include hybrid technology to engage a virtual audience ? |
has enabled us to focus on quality rather than a quantity audience and we ’ ve designed our visitor promotion campaigns accordingly . As a business we are proactively engaging more with our audiences once they have registered as well as regular spot-checking pre-reg samples to ensure we leave nothing to chance and are also actively increasing our conversion campaigns to ensure conversion remains strong .
If you are asking whether we will be running a live event online and in-person concurrently , the answer is no . However , we will be running a number of virtual events following the live event once its ended , which will mirror it in terms of content as we want to ensure our delegates visit our live events and engage with our exhibitors . We don ’ t want to give delegates the “ easy way
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As an organiser , are you facing any notable challenges , such as insurance matters or a strained supplier base ? |
out ”, so to speak , by going digital and not attending a live event . We ’ re also adding the virtual event as a way to increase in ROI for our exhibitors free-of-charge .
There are challenges everywhere . Prospect exhibitors are slower to confirm their booking as there are now more layers in the decision-making process . Exhibitors are holding onto their finances longer , thus slowing down payments for the show .
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“ Exhibitors and delegates seem really keen to get back to face-toface to fill their sales pipelines , buy and sell products , and learn and find that next great idea .” |
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Our audiences ’ needs may have changed , and we need to be tuned into this as well as communicating with them in a way that resonates , meaning they decide to visit the show . The supplier side of the industry has also felt the impact and in some cases , it is taking more time to deliver due to smaller more stretched teams , so we have factored extra time into all of our projects to negate this . |
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September — 47 |