Feature
The Trade Group, Platiunum, Best Stand at a Games Industry Event
The WESA winners circle
The 2020 awards programme has doubled in size with more
brand stands than ever before
The World Exhibition
Stand Awards (WESA)
campaign 2020 and the
number of entries and
finalists have grown
considerably on last year – in
fact doubling in size. Once
again, judges have seen
some incredible examples of
architecture and activation
to create compelling brand
experiences in expo,
tradeshow and convention
spaces.
The 2020 crop of
entries involved more
brands than ever and the
full list of winners are
available to view at www.
worldexhibitionstandawards.
com/winners-2020/
“These winning examples
encompass a broad range
of business sectors,
stand sizes and brand
objectives, demonstrating
that exhibitions remain
a compelling part of the
marketing mix. Storytelling,
engagement, effective use
of technology, design and
creativity are the hallmarks
of this year’s winning
entries,” says WESA
campaign manager Lisa
Farnfield. “We encourage
readers to view the videos
and photo galleries for all
these stands on the World
Exhibition Stand Awards
website,” she adds.
These great examples of
best in class are a timely
reminder during these
difficult times of the power
of face-to-face and the
winning stands in the awards
demonstrate that no other
media has the power of
tradeshows to connect.
Exhibitions will return
and our need to create
effective architecture that
allows people to interact will
mean more than ever that
storytelling, technology and
creativity are at the forefront
of our industry as it evolves.
It’s essential, therefore, that
as an industry that includes
venues and organisers, we
support effective stand
design and experiences in
the same way that every
other media celebrates its
most creative practitioners.
Just as exhibitions are a
multi-dimensional medium
so, too, many of these stands
are best understood through
their video showcases. EN
The next, 2021 edition of
the World Exhibition Stand
Awards will include categories
that allow entrants to showcase
their work to overcome the
challenges of coronavirus.
Additionally, the awards
will reflect a longer period of
entry qualification to allow
companies the maximum
opportunity to showcase
historic work and will be
open for submissions shortly.
For further information
on WESA 2021, visit www.
worldexhibitionstandawards.
com
20 — September