This article will look at the factors affecting the future of physical exhibits , because post-pandemic perceptions are certain to have a long-term after-effect here . These will mainly centre on two areas : • safety and security - overcoming residual visitor anxieties
• a growing sense of urgency around sustainability .
Safety First Let ’ s look at the issues around safety first . We ’ ve already been asked by some clients for stand designs
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that anticipate another wave of the virus - or even a different virus – so we ’ re designing stands that help regulate visitor numbers , with controlled access / egress , whilst ensuring designs remain- open and welcoming . We ’ re incorporating the very latest anti-viral technology too and adapting on-booth content for touch-free or gesturebased interactions , with content carefully-paced to prevent bottlenecks . Not everyone feels comfortable using a touch screen either |
Sam Rowe
– even with the clearest reassurances – making gesture technology a sound short-medium term option .
Clients are still asking for transparency within panels and wall segments , especially
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where visitors move round corners or across intersections , to take away any sense of the unknown , whilst sought-after surface materials are either antibacterial or anti-viral , with moisture- , bacteria- and mould-resistant finishes able to help prevent the accumulation of pathogens . All iPads , touchscreens , models and products need to be treatable with antiviral surface coatings , whilst UV lights are located around high contact areas and can be activated overnight |
44 — October |