People Moves
PEOPLE MOVES
2 MINUTES WITH…
How do you intend to face the
challenges in the industry?
Grahame Muir, chief
operating officer, Star Live
How did you get into the events
industry?
Nepotism! I started as an assistant
branch manager at Black &
Edgington, too long ago to mention!
Our focus is on getting our
own business model running
with optimum efficiency and
ensuring that our business
proposition makes life easier and
cheaper for our clients. Star Live
operates across different facets
of the events marketplace, from
brand activation, sponsorship
management and partnerships,
supplying brand ambassadors and
event staff through to large-scale
staging and grandstand seating.
Crowning moment?
I still hark back to 2012 when I was
proud of being part of the team
that delivered the only full-service
design and build project at the
London Olympics.
Favourite thing about events?
I love the dynamism with ever-
changing trends and designs, and
the fact that no two projects (or
days) are ever the same.
Best piece of advice?
Treat others as you would wish to
be treated yourself.
Funniest work moment?
What do you think you can bring
to the new role?
Previously being CEO at Arena
Group has provided me with a lot of
experience in growing a business.
Key areas of synergy include
optimising the seasonal peaks
associated with the outdoor event
sector, the geographical expansion
and widening the offer we provide to
our clients. These are all areas that
we will address at Star Live.
Getting stuck in the Hilton Hotel
elevator in Astana, Kazakhstan.
I’d had a heavy drinks night and
was staying in the hotel. Only
going down five floors when the
lift broke down between floors
(for several hours). I was bursting
for the loo when I went into the
elevator and let’s just say that I
wasn’t when I finally climbed out
of it!!
Dream job?
What will you do/have you done in
the first month in the job? Running a beachside restaurant.
Gain a thorough understanding
of the business, their systems and
process and getting to know all of
the people who make it happen. Who is the individual you most
admire?
What’s on your desk?
I am a great believer in a clean desk.
Mahatma Ghandi (I have recently
finished a book on his life) for
his sense of calm, courage and
compassion that seems in scarce
supply in the world we live in
today. EN
Carley Faircloth (1) has
1.
been appointed managing
director of Freeman
EMEA’s agency services.
Faircloth joins from Jack
Morton, where she worked
with brands including
McDonalds, Viacom, BP,
Dell and American Airlines.
The Financial Times has
announced the appointment
2. of Orson Francescone (2)
as managing director of
FT Live. In this position,
Francescone will be
responsible for overseeing
the FT’s global conferences
and events division.
3.
The Association of Event
Organisers (AEO) has
appointed Kimmie Garrett
(3) as head of marketing.
Garrett joins the AEO from
sister associations AEV and
ESSA. It has also appointed
4. Darren Johnson (4) , chief
executive officer of Reed
Exhibitions UK, as its next
chair.
New appointments
have been made to the
Events Industry Board to
5.
strengthen its membership.
The new members are Leigh
Jagger (5) , CEO of EVCOM
and formerly director of the
Banks Sadler Group; and
Conrad Bird, director of
campaigns and marketing
at the Department for
International Trade.
October — 63