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S
howlite has been through a
significant transformation over the
past five years, going from an electrics
business to a full-service contractor.
The company now works closely with
more than 50 organisers across the UK
and more recently has launched Evolve
(shortlisted for Innovation Award at the
AEOs) which offers bespoke exhibition
stands, high impact features and
innovative stand packages. Showlite,
whose clients include Nineteen Event
Group, Fresh Group, William Reed,
Mark Allen and UKI Media, are not
afraid of a challenge. They recently
completed an unusual 158sqm stand for
wholesaler Booker at Scothot 2019.
Jo Mayer head of marketing
explained: “From a design aspect, the
irregular shape of the stand space was
challenging at first until we located
the booker presentation area in the top
right corner and made it the focal point.
Everything else flowed from there,
including the two large Booker branded
pillars that acted as signposts to the
Booker experience.”
The stand was a success, and
Booker wrote a glowing testimonial,
highlighting the company’s creativity
and how easy it was to work with them
from fruition to break-down.
Mayer adds: “We pride ourselves on
personal relationships, our customer
service is second to none and we get
fantastic feedback year after year..
We’re winning new business as well as
cementing relationships and growing
our body of work with existing clients.
We pride ourselves on our strong
people culture - we celebrate our
64 — November
Creating
partnerships
EN editor Saul Leese
discusses the changing
face of Showlite, and how
creativity and partnerships,
sets them apart from the
competition
team with a monthly #showlitehero
as well as recognising people in the
industry through our series of Spotlight
interviews.”
Showlite has earned a solid
reputation for being one of the
most trustworthy and professional
contractors in the industry. They
manage events in every major venue
across the UK, including ExCeL,
Westfield, the NEC, Old Trafford,
Olympia and Sandown Racecourse.
They were the official contractors
on Nineteen Events’ rapidly growing
International Security Expo, working
through the night due to a tight
turnaround between events at the
venue.
Peter Jones, CEO of Nineteen, said:
“The show was an amazing success and
a large part of that was down to the
professionalism and dedication from
the whole Showlite team. They are a
true partner and have been by our side
supporting us as the show has grown
and developed. We really value the
knowledge they bring in terms of their
understanding of venues, floorplan
design, account management and
exhibitor customer service.”
Creating strong brand experiences
and maximum ROI for their clients is
not the only thing they are investing
energy in. Sustainability is top of
the agenda; exploring ways to save
energy by investing in LED lighting
technology, using 100% recyclable
carpets, recycling or reusing shell
schemes and sharing transport with
contractors. They also work with
local schools, providing offcuts for DT
projects.
Partnership is at Showlite’s core.
They work in every situation, delivering
a full-service build overnight, working
with high end designers to create stand
out features and developing a strong
brand identity for a well-established
brand. Showlite relish a challenge and
pride themselves on understanding
their clients’ businesses, demonstrating
creative solutions, delivering
professional results and striving to
grow any business they work for. EN