Advertising feature
Good sponsorships , the kind that you want to partner with these days , are ones that look to add value . As an event professional , it becomes important therefore , that every sponsor engagement strategy you set into motion is based on one important question – what do sponsors want ? Let ’ s look at some ways that can help you succeed in attracting and retaining the right virtual event sponsors .
Align with sponsor goals and objectives Always think about your sponsors fi rst . What do they want to achieve ? Take time to sit with them and understand their sponsorship goals . Sponsorship is directly tied to brand awareness and audience engagement , but not all companies hope to achieve the same thing . Figure out what their intent is , and build a sponsorship package that meets their goals as well as yours .
Put the spotlight on your sponsors Visibility is a key factor that impacts how sponsors measure event return on investment ( ROI ). A few ways you can put the focus on your sponsors are :
➤ Give them shoutouts in the notifi cations , session chats , and event feed . Include their booth ’ s link when you mention them so that people can easily access their booth .
➤ Offer a speaking opportunity within a planned panel at the event .
➤ Create a dedicated lounge to enable networking of sponsors and interested prospects in an informal format .
➤ Host a contest tied to the sponsor ’ s name .
Speak the language of numbers Part of sponsorship is proving impact . The data you gather during the event can prove the value of sponsorship — essentially , what do they get for their investment . Use the analytics and data from your event technology platform , and show how it can help your sponsors gain leads .
With the right virtual event platform , your sponsors can see that Michael dropped a business card at the booth , John came to inquire at the lounge , and 5 diff erent people from the same company downloaded the product collateral .
Now tell your sponsors how valuable these insights could be ➤ The ones who downloaded the collateral could have a keen interest in the product and company . Sponsors can keep them as top priority as they plan their retargeting campaigns .
➤ Business cards dropped at the booth are a clear sign of an attendee wanting to know more . Details in the card are a treasure for sponsors to plan ahead .
➤ The number of clicks on the booth are an indication of the overall attention the product gathered . It will help the sponsors gauge the return earned on investing in the sponsorship .
Looking for a platform that has everything we just talked about ? Head to hubilo . com / request-a-demo
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