Do the right thing
73 Media is on the final stretch of its journey to becoming a Certified B-Corporation . Managing director Ed Tranter tells Emily Wallin what it means to be socially and sustainably responsible , and how there are small steps every events business can do to improve their footprint
Ed Tranter
For two years 73 Media has gathered data and ranked their scores to show they are meeting the highest standards of social and environmental performance .
Certification by B-Corportation is a lengthy and finely detailed process of demonstrating that a business is not only as sustainable as possible , but also a force for good in terms of governance , staffing , community and customers .
Despite heaping extra non-profit making events onto himself and his team , managing director Ed Tranter is convinced the extra work has been worthwhile .
He says : “ Doing this in the past two years has been horrendous . I hate the word but we did a pivot into digital events . I never wanted to run a digital event in my life , never even considered it , but it was either move into digital or go bust , so that ’ s what we did . We created a new part of our business that we are going to keep and we ’ re very passionate about . But whilst that was going on , thinking outside of just keeping lights on and thinking about how we can make a difference was very important for me .
18 — May