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Rethinking
how we work
F
or many of us, we have invented new ways of working
and in some cases we are taking a fresh look at how
to deliver the best events we can, and offer value to our
customers. After all, we are in the business of making
introductions, and it got me thinking: why can’t we do this
for our customers all the time? Some organisers already do
this, but as a general rule we tend to deliver shows, and then
move onto the next one. It is added value that will become
key if we are to convince cash-strapped clients to return to
exhibitions.
We need to step outside what we are so good at doing, and
ask ourselves: what will be the challenges for our customers
over the next 12-18 months? They will need regular sources
of new business and who better to deliver that than
organisers. We have the data, we have our brands where
people convene, and we have the means to make those
introductions.
This edition of EN is dedicated to exploring this theory,
with interviews with organisers. We also look take a hard
look at the state of suppliers, and ask if there could be a
supply crisis coming. It is better to highlight it now than
further down the line.
Saul Leese, editor
[email protected]
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May — 05