News Focus
G
reat Britain Live, ‘celebrating all
things British’, is the brainchild
of Samuel Bates and is expected to
attract 40,000 visitors for its launch
on 30 October – 1 November at Ricoh
Arena, Coventry.
Bates, who has launched his show’s
campaign by offering emergency
services staff free tickets, explains that
now is the time to create a new British
show.
He said: “The experience at any
event is everything. It always has been,
but it’s often undervalued or passes
us by, which is incredibly unfortunate.
Over the years Britain has experienced
a variety of milestones, most recently
our departure from the European
Union.
“We felt more so now than ever that
it is time for us to unite as a nation,
celebrate all that is great about Britain,
and prepare for the road ahead and
what better way than to introduce a
uniquely British event to showcase the
brilliance of Britain.”
Visitors to the event are expected
to ‘experience a world of Britishness’
including luxury and high street
shopping, live shows, inspirational
masterclasses, demonstrations,
catwalk presentations, a line-up of
celebrity guests and ‘hands-on’ advice
from industry experts.
There are seven lifestyle sections
including; The Great British Food Hall,
British Fashion & Beauty including
Make It British dedicated to crafting
and up-cycling, Britain Outdoors,
British Home and Accessories, British
Shopping, and A Guide to Sustainable
Britain.
Michael Rossi, commercial director,
said: “In these uncertain times it feels
strange to be announcing this new
event but with a dateline that we feel
will work, we’re anticipating that this
will be a time when the British public
are going to be eager to celebrate
our Britishness, our culture and the
hopeful return to our way of life.
“Our aim is to create one of the
greatest shows to launch in years; to
Great
expectations
EN talks to Samuel Bates
and Michael Rossi, MD and
commercial director at Top
British Events about their
new show Great Britain Live
help get Britain moving, to celebrate
and showcase British creativity,
passion, and businesses – large or
small. We believe that come October/
November we will be ready to get
back to business and explore avenues
to regenerate and re-build. Events
such as Great Britain Live are going
to be more important than ever to get
our beautiful country into recovery.
People will want to eat and buy British
produce, support local businesses, and
celebrate British crafts and creativity.
“Imagine all your favourite things in
one incredible venue: a spectacle and
a celebration of modern and heritage
Britishness. With its 150-year history
we are incredibly proud to work with
Wasps and to host the event at their
home ground, the Ricoh Arena.”
The event will also feature areas
including Britain’s best-known street
which will be re-created with its own
British Inn, corner shop, butcher and
salon. The Great British Food Stage
will welcome top celebrity chefs using
produce sourced locally from British
farmers. Celebrity masterclasses
and workshops showcasing food and
lifestyle trends from nutritional advice
and veganism, to how to eat and shop
sustainably, and the cleaning hacks
from the most famous cleaning gurus.
It will also feature The Great British
Runway with five catwalk shows a day.
Visitors can stop by the Toni & Guy
hair salon and be able to recharge at
The Great British Inn and The Gin &
Fizz Club. The event features Britain
Outdoors, a series of garden studios.
There will also be outdoor leisure
activities, the best British breaks,
motoring, and sporting activities
– some of which will be hosted by
Wasps.
More information on the event www.
greatbritainlive.co.uk
“We’re anticipating that this will be a time when the British
public are going to be eager to celebrate our Britishness, our
culture and the hopeful return to our way of life”
May — 13