Exhibition News March-April 2021 | Page 25

Feature clear and narrow focus when making requests or recommendations . The combined membership of the EIA , in spite of historical enlargements of scope and membership of its constituent associations , is still in a tight orbit around exhibitions . While this might be seen as a weakness , it is the EIA ’ s strongest suit ; trade and consumer exhibitions can , and will , form part of the essential post-covid , post-Brexit economic turbocharging that ’ s going to be required . So , as the country gets vaccinated and awaits the four steps to freedom from the pandemic , the EIA is once again working with the government to bring the event industry back . The industry has shown , twice , that it is ready and able to hit the ground running when the pandemic permits , but this needs to be part of a wider collaboration with the government and a new relationship that recognises the event industry ’ s role in

restarting other industries . Simon Parker , EIA Board member , explained : “ We need a relationship that is underpinned by a real sense that the government understands what we do and what contribution we make to UK plc . We are global leaders in events and that position can only be enhanced by Government support .” The EIA contends that the financial support to the sector has not been sufficiently timely , specific or generous and has raised awareness of this . In a recent EIA campaign , every local authority in England was sent an FOI request which revealed extreme disparities in the dispensation of the Additional Restrictions Grant ( ARG ), intended to help businesses affected , but not forced to close , by the pandemic . The responses suggest that over 80 % of the funds have yet to be allocated to businesses in need . The UK will be looming
FEBRUARY ‘ 21
Lockdown continues
EIA write to PM & Chancellor seeking roadmap and financial support
PM aanounces roadmap and launch of events research programme
EIA write to Chancellor , BEIS , LRG regarding £ 1.4B support withheld by LAs
Letters sent to a targeted group of MPs
TIMELINE OF ACTIVITY

EIA 2020 / 21

large on the world stage this year , with the G7 Summit of world leaders in Cornwall , and the COP26 Climate Change Conference in Glasgow . Organising , hosting and building these global events will be the responsibility of the UK
JANUARY ‘ 21
Lockdown 3 begins FOI request sent to gov to clarify decision making EIA raises failing support from gov in national media Over 400 FOI requests sent to UK local authorities
Letters sent to a targeted group of MPs
event industry , and the government knows this . As Simon Parker put it : “ It is important to look forward and build on the momentum we have created . I think there is now a far greater awareness of what we do - the key is to build on that .”
THE EVENT INDUSTRY ALLIANCE
Lou Kiwanuka , ESSA and current EIA Chair
Margery Youngs , Financial Director EIA
Marija Erzen , ESSA Vice Chair and current EIA Vice Chair
Martin Cairns , past ESSA Chair
Max Bull , AEV Chair
Rachel Parker , AEV Director
Shaun Hinds , AEV Vice Chair
Simon Parker , AEO Chair
March — 25